首页
登录
职称英语
[originaltext] Let’s turn our focus now to advertising. We all know what an
[originaltext] Let’s turn our focus now to advertising. We all know what an
游客
2023-07-10
58
管理
问题
Let’s turn our focus now to advertising. We all know what an advertisement is. It’s essentially a message that announces something for sale. Now, (26)there is an important precondition that must exist before you have advertising, and that’s a large supply of consumer goods, that is. things to sell. You see, in the place where the demand for a product is greater than the supply, there’s no need to advertise. Now, (27)the earliest forms of advertising going back many hundreds of years were the simple sign over shop doors that told you whether the shop was a bakery, a butcher shop or what have you. Then with the advent of printing, advertising increased substantially as for products like coffee, tea. and chocolate appeared in newspapers and other periodicals as well as on the sides of the buildings.(28)In the American colonies, advertising in communication’s media like newspapers and pamphlets became a major factor in marketing goods and services. By modern standards, these early advertisements were quite small and subdued, not the splash sheet whole page spreads of today. Still some of them appeared on the front page of newspapers, probably because the news often consisted of less and fresh reports from distant Europe, for the ads were current or local. Advertising really came into its own and became a central part of doing business during the industrial revolution. Suddenly there was a much greater supply of things to sell. And as we said earlier, that is the driving force behind advertising. People’s attention had been drawn to the new product.(29)Let’s take a look at some of the advertisements from that time.
26. Q: According to the speaker, what is the driving force behind advertising?
27. Q: What was the early form of advertising?
28. Q: What can we learn about the advertisements in the American colonies?
29. Q: What will the speaker probably do next?
选项
A、The pictures painted on the walls of buildings.
B、The ones appeared in newspapers.
C、Signs on shop doors.
D、Sample products.
答案
C
解析
讲话者对早期广告描述不多,但他提到早期广告形式简单,一般通过店铺门上的标志显示店铺的性质。故选C)项。
转载请注明原文地址:http://tihaiku.com/zcyy/2825466.html
相关试题推荐
[originaltext]TheLondon’sDistrictCourtdismissedthedamagesuitbrought
[originaltext]TheLondon’sDistrictCourtdismissedthedamagesuitbrought
[originaltext]WhenIfirstwenttoLondonasastudent,Isataloneduring
[originaltext]WhenIfirstwenttoLondonasastudent,Isataloneduring
[originaltext]WhenIfirstwenttoLondonasastudent,Isataloneduring
[originaltext]Thedaystartedbadly,IwokeuplatebecauseIforgotabout
[originaltext]M:Hello,LiLi.Comeonin.How’veyoubeenkeepingrecently?W:
[originaltext]W:Hi,...Pete?M:Nicetomeetyou,Mrs.Morton.W:It’sniceto
[originaltext]W:Hi,...Pete?M:Nicetomeetyou,Mrs.Morton.W:It’sniceto
[originaltext]M:Areyoubusytonight?Iwanttoaskyoutogotothemovies.W
随机试题
PilotCabukwasatthecontrolseatcallingouthisclimbchecklistafterta
Carolinedoesn’thaveanaturalgiftformusicbutshe______itwithhardwork.
Thefirsttextbook______forteachingEnglishasaforeignlanguagecameoutin
[originaltext]M:Hi,Queenie,howareyouenjoyingyourselfatuniversity?W:H
MitsuakirecentlyarrivedintheUnitedStatestoenteruniversity.WhenMitsuak
[originaltext]Lily,whereismyluggage?[/originaltext][audioFiles]2021m8x/aud
预算内财政收入是可由有关部门和单位自行安排的财政收入。( )
电影摄影棚内配置MF/ABC5灭火器,那么灭火器单具最大保护面积为()㎡。A.5
《物业管理条例》在立法过程中,主要遵循了()的原则。A:物业管理权利和财
混凝土的整体均匀性,主要取决于拌合物的()。 A.抗渗性B.流动性 C.保
最新回复
(
0
)