首页
登录
职称英语
Alan Rusbridger, the editor of the Guardian, told an audience of Indians thi
Alan Rusbridger, the editor of the Guardian, told an audience of Indians thi
游客
2023-07-09
38
管理
问题
Alan Rusbridger, the editor of the Guardian, told an audience of Indians this month that digital technology was mauling(抨击)the traditional print newspaper. That is certainly true in rich countries. But since 2005 the number of paid-for Indian daily newspaper titles has surged by 44% to 2 700, according to the World Association of Newspapers. That gives India more paid-for newspapers than any other country.
One reason why the internet has not yet started destroying Indian newspapers is that only 7% of Indians surf the web regularly. "It’s no threat yet," says Bharat Bhushan, the editor of the Mail Today, a joint venture between the Daily Mail and India Today. Nor is television, although the number of channels available via cable and satellite has exploded and more Indians are paying for them.
The headlong growth of Indian newspapers is driven by rising literacy and a booming economy. Granted, only 65% of Indian adults can read—a pitiful figure. But it is nearly twice what it was three decades ago. As India’s middle class swells, firms are splashing out on newspaper advertisements for property, mobile phones, cars and matchmaking services. At less than four rupees($0.09)a pop, Indian papers are cheap, so many households buy more than one daily. Revenues are driven by advertising, which is buoyant(上涨的). In the year to March 2010, the amount spent on newspaper ads in India increased by 30%, the swiftest increase in the Asia-Pacific region, according to Nielsen India, a market-research firm. Unlike, say, the Guardian, most Indian papers are profitable.
As wealth and literacy spread, however, regional and local-language papers are likely to gain ground. People like to read in their mother tongue. The circulation of Hindi papers rose from less than 8 million in the early 1990s to more than 25 million last year. Even more growth may lie ahead. If 200 million Indians read a paper daily, that still leaves a billion who don’t. The Federation of Indian Chambers of Commerce and Industry, a trade body, and KPMG, a consultancy, predict that in the next four years the newspaper industry’s revenues will grow by 9% a year, to $ 5.9 billion. [br] What is the main factor that makes most Indian newspapers profitable?
选项
A、Good prices enable people to afford them.
B、More money is invested in placing ads in them.
C、They can be sold in large quantities.
D、Most families form the habit of reading newspapers.
答案
B
解析
转载请注明原文地址:http://tihaiku.com/zcyy/2822527.html
相关试题推荐
Thespeaker,______(以演说精彩闻名),waswarmlyreceivedbytheaudience.knownforhis/h
A、TheIrish.B、TheBlacks.C、TheChinese.D、TheIndians.D事实题。通过浏览选项可知,本题问的是与“哪个
[originaltext]CarrVanAnda,managingeditoroftheNewYorkTimes,believe
[originaltext]CarrVanAnda,managingeditoroftheNewYorkTimes,believe
AlanRusbridger,theeditoroftheGuardian,toldanaudienceofIndiansthi
AlanRusbridger,theeditoroftheGuardian,toldanaudienceofIndiansthi
AlanRusbridger,theeditoroftheGuardian,toldanaudienceofIndiansthi
Mozart’sworksalwaysattractlargeaudiences,______(无论演奏多少次).nomatterhowfreq
[originaltext]AmericanIndiansgrewandsmokedtobaccobeforeColumbuscame
[originaltext]AmericanIndiansgrewandsmokedtobaccobeforeColumbuscame
随机试题
[originaltext]Interviewer:I’mtalkingtoJanetHolmeswhohasspentmanyyears
应急预案能否在应急救援中成功的发挥作用,不仅取决于应急预案自身的完善程度,还依赖
关于渗出性胸腔积液的叙述,下列不正确的是A、胸腔积液LDH>200U/L B
一棵二叉树中共有70个叶子结点和80个度为1的结点,则二叉树中的总结点数为(
低压交直流回路能否共用一条电缆?为什么?
那时候,老是慎重其事地把左掌右掌看了又看,或者从一条曲曲折折的感情线,估计着感情
将开账基础货币转换为开账货币要用到()A.银行买入价(BBR) B.银行卖出
下列不属于商业银行的战略风险体现的是( )。A.商业银行战略目标缺乏整体兼容性
为了达到调整施工进度计划的目的,可采用的技术措施是( )。A.采用更先进的施工
依据《建设工程安全生产管理条例》,()在申请领取施工许可证时,应当提供建设工程
最新回复
(
0
)