首页
登录
职称英语
If you’re like most people, you’re way too smart for advertising. You skip r
If you’re like most people, you’re way too smart for advertising. You skip r
游客
2023-07-08
91
管理
问题
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online and leave the room during TV commercials.
That, at least, is what we tell ourselves. But what we tell ourselves is wrong. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom—author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney—is correct, trying to tune this stuff out is about to get a whole lot harder.
Lindstrom is a practitioner of neuromarketing(神经营销学)research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, sweat responses and movements in face muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on slogans to catch our ear, largely ignoring everyday sounds—a baby laughing and other noises our bodies can’t help paying attention to. Weave this stuff into an ad campaign, and we may be powerless to resist it.
To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’s wide-spread "I’m Lovin’ It" slogan to cigarettes being lit. The sound that blew the doors off all the rest—both in terms of interest and positive feelings-was a baby giggling. The other high-ranking sounds were less original but still powerful. The sound of a vibrating cell phone was Lindstrom’s second-place finisher. Others that followed were an ATM distributing cash and a soda being burst open and poured.
In all of these cases, it didn’t take an advertiser to invent the sounds, combine them with meaning and then play them over and over until the subjects being part of them. Rather, the sounds already had meaning and thus fueled a series of reactions: hunger, thirst, happy expectation. [br] What do we know about Madison Avenue in hard economic times?
选项
A、It becomes more thriving by advertising.
B、It turns to advertising so as to survive.
C、It helps spread the influence of advertising.
D、It keeps being prosperous thanks to advertising.
答案
D
解析
原文该句中的定语从句which is why和even…等表明因为有了advertising,麦迪逊大道在经济困难时期仍能保持繁荣,D与原文意义最为相近,故为本题答案。
转载请注明原文地址:http://tihaiku.com/zcyy/2819293.html
相关试题推荐
Averylargenumberofpeople【B1】______whenquiteyoungtoaddanythingtoa
Averylargenumberofpeople【B1】______whenquiteyoungtoaddanythingtoa
Averylargenumberofpeople【B1】______whenquiteyoungtoaddanythingtoa
Averylargenumberofpeople【B1】______whenquiteyoungtoaddanythingtoa
Averylargenumberofpeople【B1】______whenquiteyoungtoaddanythingtoa
Averylargenumberofpeople【B1】______whenquiteyoungtoaddanythingtoa
Averylargenumberofpeople【B1】______whenquiteyoungtoaddanythingtoa
[originaltext]Asmoreandmorepeoplelosetheirjobs,nowisperhapsthet
[originaltext]Asmoreandmorepeoplelosetheirjobs,nowisperhapsthet
[originaltext]Televisionnowplayssuchanimportantpartinsomanypeople
随机试题
TheAmericanmedicalschoolisnowwellalonginthesecondcenturyofitsh
Iammoreofahostthanaguest.Ilikepeopletostaywithmebutdonotmu
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreat
下列选项中,属于国务院期货监督管理机构的职责的有()。 ①制定有关期货市场监
头晕、眼花、头发干燥,月经延期及量少,面色萎黄,证属A.气阴两伤 B.精气耗竭
建设项目动态控制原理在投资管理应用中,()工作必须贯穿在项目建设全过程和面向整
设定行政许可,应当规定行政许可的()。A.实施机关 B.条件 C.程序
简述个体身心发展的一般规律。
总额法核算下,下列关于企业取得政府补助的会计处理表述中正确的有()。A.与资产
下列关于合同争议评审组的说法正确的是( )。A.由发包人负责组建 B.由有合
最新回复
(
0
)