首页
登录
职称英语
The rise of multinational corporations(跨国公司), global marketing, new communic
The rise of multinational corporations(跨国公司), global marketing, new communic
游客
2023-07-01
72
管理
问题
The rise of multinational corporations(跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modem PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate(公司的)planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts(相对应的人)in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN(Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign. [br] We learn from the third paragraph that employees in the American PR industry _____.
选项
A、speak at least one foreign language fluently
B、are ignorant about world geography
C、are not as sophisticated as their European counterparts
D、enjoy reading a great variety of English business publications
答案
C
解析
第3段提到了美国在全球公共竞赛中与其欧洲对手相比落后的三个主要原因:美国人视野较窄,只关心本地的事物,关于世界地理的知识了解不多(但并不是一无所知,因此B不正确);外语流利的人很少(可见A是不正确的);阅读面很窄,只读《华尔街日报》(可见D也不正确)。由此可推断出美国人与其欧洲对手相比,没有那么老练,因此C为正确答案。
转载请注明原文地址:http://tihaiku.com/zcyy/2798430.html
相关试题推荐
GPSA)TheGlobalPositioningSystemisa.space-basedtriangulationsys
GPSA)TheGlobalPositioningSystemisa.space-basedtriangulationsys
GPSA)TheGlobalPositioningSystemisa.space-basedtriangulationsys
GPSA)TheGlobalPositioningSystemisa.space-basedtriangulationsys
GPSA)TheGlobalPositioningSystemisa.space-basedtriangulationsys
Theriseofmultinationalcorporations(跨国公司),globalmarketing,newcommuni
Theriseofmultinationalcorporations(跨国公司),globalmarketing,newcommuni
TheTelecommunicationsRevolutionA)Atransformationisoccu
TheTelecommunicationsRevolutionA)Atransformationisoccu
TheTelecommunicationsRevolutionA)Atransformationisoccu
随机试题
December12
Iftheseshoesaretoobigforyou,buyasmaller______.A、setB、coneC、copyD、pai
在工程招标阶段已经确定的材料、工程设备或工程项目,但又无法在投标时确定准确价格而
均小骨盆;
根据《中华人民共和国测绘成果管理条例》,测绘成果保管单位应当建立健全测绘成果资料
疟疾发作典型的临床表现是A.寒战一高热一大汗 B.高热一大汗一寒战 C.大汗
变电设备评价分为(____)。精益化管理评价$;$年度状态评价$;$动态评价$;
对于未办理指定交易的上海证券账户持有人,申请补办证券账户卡之前,应先办理指定交易
建仓时,当远期月份合约的价格( )近期月份合约的价格时,做空头的投机者应该卖出
在某建筑(二级保护对象)中有相邻5间房间,同时满足下列哪些条件时,可将其划为一个
最新回复
(
0
)