首页
登录
职称英语
Over the past decade, the environmental movement has exploded onto the mind o
Over the past decade, the environmental movement has exploded onto the mind o
游客
2023-06-28
61
管理
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts.
Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green." Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly, " "biodegradable, " and "recycled."According to the state’s court, "California seeks to guard against potentially specious: claims or ecological puffery(吹捧)about products with minimal environmental attributes. "Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’ s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ ve now entered green advertising’ s third wave, where environmental concern is now part of the mainstream. [br] How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
细节题。根据短文第二段中的many companies waited for state and federal governments to define terms and provide legal guidelines,which paved the road to a second wave.可以看出各公司都在等待州政府和联邦政府制定出各项法规来指导绿色营销。因此绿色广告开始变得规范起来。故选项B正确。
转载请注明原文地址:http://tihaiku.com/zcyy/2790559.html
相关试题推荐
Britishairisfarcleanerthanitwasafewdecadesago.Fewerpeopleusec
Britishairisfarcleanerthanitwasafewdecadesago.Fewerpeopleusec
InonlytwodecadesAsianAmericanshavebecomethefastest-growingU.S.min
InonlytwodecadesAsianAmericanshavebecomethefastest-growingU.S.min
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowth
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowth
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowth
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowth
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowth
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowth
随机试题
WhenIcameback,hewas______.A、asleepB、tosleepC、sleptAbeasleeep意为“睡着了”。
Frenchareelegantpeople.Theyareartistsineverydaylife,havingavery
Ifwehadaflash--bulb______,wecouldalsotakepicturesatsuchadarkness.
若8位二进制数能被4整除,则其最低2位()。A.不可能是01、00 B.只
检测抗核抗体的最佳实验方法为A.ELISA B.免疫印迹 C.间接免疫荧光法
适用于项目事先不能完整定义产品所有需求、计划多期开发的软件生命周期模型是()。
在科尔伯格有关儿童道德判断发展阶段的研究中,“好孩子”的道德定向阶段属于()。
2012年5月29日,“最美司机”吴斌在生命的最后一分钟不忘全车乘客生命安全,忍
权证发行人应在权证发行结束后1个工作日内,将权证发行结果报送证券交易所,并提交权
义齿修复前,对口腔软组织的处理措施中不包括( )。A.松软牙槽嵴修整 B.义
最新回复
(
0
)