首页
登录
职称英语
[originaltext] According to Charles Harper, Chairman of ConAgra, the Healthy
[originaltext] According to Charles Harper, Chairman of ConAgra, the Healthy
游客
2023-06-28
72
管理
问题
According to Charles Harper, Chairman of ConAgra, the Healthy Choice line of frozen dinners began with his own heart attack. It has been brought on by years of eating anything he could get his hands on. As he lay in the hospital recovering, Harper imagined the line of healthy frozen foods that tasted good. The Healthy Choice product line was carefully tested with consumers before being introduced to the general public. ConAgra’s research and development staff spent a year working under the instruction "Whatever the cost, don’t sacrifice taste". The first test market results surprised even the ConAgra team. The low-sodium, low-fat frozen dinners sold much better than expected. According to the firm’s vice-president of marketing and sales, "We benefited from low expectations. The products were much better than people thought they would be." This finding supported ConAgra’s decision to position the product against other high-quality frozen dinners rather than as a diet or health food. The new product’s brand name and packaging were an important part of the development process. The name Healthy Choice was chosen for the positive implication it held for consumers. Because ConAgra felt the product would be an impulse purchase, it was important to make the item stand out in the freezer case. This was accomplished through the dark green packaging that not only differed from the competitors but also suggested freshness and richness in vitamins.
Questions 19 to 22 are based on the passage you have just heard.
19. What did Charles Harper think of while he was in hospital?
20. What does the passage say about the Healthy Choice product line before it went to market?
21. What is said to contribute to ConAgra’s business success?
22. What does the speaker say about the name Healthy Choice?
选项
A、It was carefully tested with consumers.
B、It was promoted by health organizations.
C、It was disapproved by many diet experts.
D、It was highly expected by the general public.
答案
A
解析
转载请注明原文地址:http://tihaiku.com/zcyy/2789794.html
相关试题推荐
[originaltext]Thankyouforcoming,everyone.Today’spresentationwillsho
[originaltext]Accordingtoasurveyonareadingconductedin2001bytheU
[originaltext]Farmington,Utah,isamorepleasantcommunitysincealocal
[originaltext]Farmington,Utah,isamorepleasantcommunitysincealocal
[originaltext]Farmington,Utah,isamorepleasantcommunitysincealocal
[originaltext]W:Goodafternoon,Mr.Jones.I’mTeresaChen,andI’llbeinterv
[originaltext]W:Goodafternoon,Mr.Jones.I’mTeresaChen,andI’llbeinterv
[originaltext]Sinceaunionrepresentativevisitedourcompanytoinformus
[originaltext]Sinceaunionrepresentativevisitedourcompanytoinformus
[originaltext]Sinceaunionrepresentativevisitedourcompanytoinformus
随机试题
Lookatthetablebelow.Youwillhearawomantalkingaboutpropertytorent.L
[originaltext]GeneralizingabouteducationintheUnitedStatesinvolvesso
[originaltext]M:Hi,Sophia.I’vejustmovedintoanewapartment.Wouldyouli
下列材料中属于气硬性胶凝材料的是()。A.水泥 B.石灰 C.石膏 D.
对某一重要桥梁工程利用声波透射法检测其钻孔灌注桩的桩身完整性检测,已知受检桩的桩
下列属于复方配伍禁忌的是A:相须B:相使C:相畏D:相杀E:相反
痰饮病的主要病变脏腑是( )。A.心肺肾 B.脾肺肾 C.肺肝肾 D.心
毫无疑问,真正的批评家应该拥有的是_的内心和不带任何偏见的眼睛。除了来自自身灵
下列关于无套利定价理论的说法正确的有()。A.无套利市场上,如果两种金融资产互
在医疗费用控制措施中,不属于控制医疗服务供方措施的是( )。A.设置最高支付限
最新回复
(
0
)