首页
登录
职称英语
[originaltext] According to Charles Harper, Chairman of ConAgra, the Healthy
[originaltext] According to Charles Harper, Chairman of ConAgra, the Healthy
游客
2023-06-28
83
管理
问题
According to Charles Harper, Chairman of ConAgra, the Healthy Choice line of frozen dinners began with his own heart attack. It has been brought on by years of eating anything he could get his hands on. As he lay in the hospital recovering, Harper imagined the line of healthy frozen foods that tasted good. The Healthy Choice product line was carefully tested with consumers before being introduced to the general public. ConAgra’s research and development staff spent a year working under the instruction "Whatever the cost, don’t sacrifice taste". The first test market results surprised even the ConAgra team. The low-sodium, low-fat frozen dinners sold much better than expected. According to the firm’s vice-president of marketing and sales, "We benefited from low expectations. The products were much better than people thought they would be." This finding supported ConAgra’s decision to position the product against other high-quality frozen dinners rather than as a diet or health food. The new product’s brand name and packaging were an important part of the development process. The name Healthy Choice was chosen for the positive implication it held for consumers. Because ConAgra felt the product would be an impulse purchase, it was important to make the item stand out in the freezer case. This was accomplished through the dark green packaging that not only differed from the competitors but also suggested freshness and richness in vitamins.
Questions 19 to 22 are based on the passage you have just heard.
19. What did Charles Harper think of while he was in hospital?
20. What does the passage say about the Healthy Choice product line before it went to market?
21. What is said to contribute to ConAgra’s business success?
22. What does the speaker say about the name Healthy Choice?
选项
A、Taking up exercises after recovery.
B、Producing tasty healthy frozen food.
C、Finding new ways to cure heart disease.
D、Going on a diet upon leaving the hospital.
答案
B
解析
转载请注明原文地址:http://tihaiku.com/zcyy/2789793.html
相关试题推荐
[originaltext](16)Thereisprobablynoareaofhumanactivityinwhichour
[originaltext]W:Goodmorning.CanIhelpyou?M:Yes,please.I’manewstuden
[originaltext]W:Goodmorning.CanIhelpyou?M:Yes,please.I’manewstuden
[originaltext]W:(8)Howisyourhousehuntinggoing?M:Notverywell.Ihaven’t
[originaltext]ChinalaunchedtwoastronautsintospaceonOctober17th,whi
[originaltext]ChinalaunchedtwoastronautsintospaceonOctober17th,whi
[originaltext](1)Stoneflakeswereancienttoolsthathavebeenregardeda
[originaltext]Expertsinthefoodindustryarethinkingalotabouttrasht
[originaltext]Expertsinthefoodindustryarethinkingalotabouttrasht
[originaltext]Expertsinthefoodindustryarethinkingalotabouttrasht
随机试题
Asthe20thcenturybegan,theimportanceofformaleducationintheUSincr
[originaltext]Thesedays,ifyou’reinbusiness,havemadeanameforyours
河南古建筑众多,其中有许多“中国之最”,以下说法正确的有( )。A.中国第一“
音乐课程是九年义务教育阶段面向全体学生的一门必修课,音乐课程性质主要体现在以下三
共用题干 第一篇DNATestingDNAtestingreveals
共用题干 患者,女性,26岁,于2000年4月20日因“宫外孕、出血性休克”急
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性:
组织的相关方可以是() A.顾客B.竞争对手C.员工D.社会 E.合
西周的教育形式主要是()和()。
根据《标准施工招标文件》中,在施工过程中遇到异常恶劣的气候条件,承包人可以索赔的
最新回复
(
0
)