首页
登录
职称英语
[originaltext] Yellow Pages advertising is directory advertising because it
[originaltext] Yellow Pages advertising is directory advertising because it
游客
2023-06-26
47
管理
问题
Yellow Pages advertising is directory advertising because it tells people where to go to get the product or service. It reaches prospects—people who already know they have a need for the product or service. Directory advertising is the only form of advertising that is actively consulted by prospects who need or want to buy something. Yellow Pages advertising is the most widely used form of directory advertising. It is the most universal of advertising medium. For some small business, the advertising is generated from local businesses. A Yellow Pages ad is the last step in the search for a product or service by a committed consumer. The Yellow Pages are used primarily for comparison shopping.
Although the advertisement doesn’t have to attract the attention of an indifferent audience, it does have to stand out in a competitive environment. The decision about which store to call or visit will be based on certain criteria, the size of the ad being the first. Larger ads get more attention than small ones. Other decision factors include convenience, range of products or services, and the reputation or image of the store. The most important feature of Yellow Pages advertising is the category system. Certain information is critical to Yellow Pages ads including location, hours and graphics. A recent development in directory advertising is the electronic Yellow Pages, a database accessed by computer.
16. What is the basic use for the Yellow Pages?
17. What is the most important design part of a Yellow Pages ad?
18. What is the latest invention in directory advertising?
选项
A、Convenience.
B、Range of the product.
C、The size of the ad.
D、The reputation and the image.
答案
C
解析
本题考查对细节的记忆,答案为C。符合短文听力“听到什么选什么”的解题原则。
转载请注明原文地址:http://tihaiku.com/zcyy/2783685.html
相关试题推荐
[originaltext][23]Watchingmoviesisagoodwaytoimproveyourlistening.
[originaltext][23]Watchingmoviesisagoodwaytoimproveyourlistening.
[originaltext]Threemenarefoundsmashingboulderswithironhammers.When
[originaltext]Threemenarefoundsmashingboulderswithironhammers.When
[originaltext][16]IntheAmericanfamilythehusbandandwifeusuallyshare
[originaltext][16]IntheAmericanfamilythehusbandandwifeusuallyshare
[originaltext]M:PhysicsDepartment,DoctorBensonspeaking.W:Hello,Prof.Be
[originaltext]M:WhatdoyouplantodoforChristmas?W:Noconcreteplan,but
[originaltext]M:WhatdoyouplantodoforChristmas?W:Noconcreteplan,but
[originaltext][5]TheUKmedicinesregulatorhasapprovedabrandofe-cigar
随机试题
Underwhatcircumstancedomoststatespermitchildrentohuntoruseagun?[br
Auctionsarepublicsalesofgoods,conductedbyanofficiallyapprovedauct
Itisnaturalforyoungpeopletobecriticaloftheirparentsattimesandt
DaphnaEdwardsZimanisoneofthefamousmothersinAmericanhistory.Shei
UnderdevelopedPeopleTheIndiansli
【S1】[br]【S5】K这是一个过渡句,thetopicyouselectmusthighlightthefollowingthree
WhySmallCompaniesWillWininThisEconomyIjustheardastor
TCP/IP协议中的IP相当于OSI中的()。A.应用层 B.网络层 C
我国居民企业甲在境外进行了投资,相关投资结构及持股比例如下: 2
某脑出血患者,处于熟睡状态,压迫眶上神经可勉强使其转醒,醒时答话模糊。答非所问,
最新回复
(
0
)