首页
登录
职称英语
Shoppers on Black Friday, the traditional start of the holiday shopping seas
Shoppers on Black Friday, the traditional start of the holiday shopping seas
游客
2023-06-21
42
管理
问题
Shoppers on Black Friday, the traditional start of the holiday shopping season in America, are notoriously aggressive. Some even start queuing outside stores before dawn to be the first to lay their hands on heavily discounted merchandise. Despite the frenzy at many stores, however, the recession appears to have accelerated the pace at which shoppers are abandoning bricks and mortar(传统实体商场)in favor of online retailers—e-tailers. So this year Black Friday(so named because it is supposed to put shops into profit for the year)also marks the start of many conventional retailers’ attempts to regain the initiative.
E-commerce holds particular appeal in straitened times as it enables people to compare prices across retailers quickly and easily. Buyers can sometimes avoid local sales taxes online, and shipping is often free. No wonder, then, that online shopping continues to grow even as the offline sort shrinks.
The shift in spending to the Internet is good news for companies like P&G that lack retail outlets of their own. But it is a big concern for bricks-and-mortar retailers, whose prices are often higher than those of e-tailers, since they must bear the extra expense of running stores. Happily, however, conventional retailers are in a better position to fight back than last year, when overstocking forced them to resort to ruinous discounting.
The most obvious response to the growth of e-tailing is for conventional retailers to redouble their own efforts online. The online arms of big retailers are performing well, on the whole. Retailers are also trying to make shopping seem fun and exciting to counteract the economic gloom. One common tactic is to set up "pop-up" stores, which appear for a short time before vanishing again, to foster a sense of novelty and urgency. Following the lead of many bricks-and-mortar outfits, eBay recently launched a pop-up in New York where customers could inspect items before ordering them.
Stores are also trying to lure customers by offering services that are not available online. Best Buy, a consumer-electronics retailer, has started selling music lessons along with its musical instruments. Lululemon Athletica, which sells sports clothes, offers free yoga classes. The idea is to bring people back to its shops regularly, increasing the likelihood that they will develop the habit of shopping there. [br] Why does Best Buy sell music lessons with its instruments?
选项
A、It tries to offer particular services for customers.
B、It aims at luring more customers for its lesson.
C、It may promote the sales of its musical instruments.
D、It may attract more people to buy things there.
答案
C
解析
细节题。作者在短文最后指出The idea is to bring people back to its shopsregularly,increasing the likelihood that they will develop the habit of shopping there.即这种想法就是为了招揽回头客,最终目的还是增加乐器的销售。故答案为C。
转载请注明原文地址:http://tihaiku.com/zcyy/2768748.html
相关试题推荐
[originaltext]Astheholidayshoppingseasonbegins,hackersaretryingtot
舞狮(liondance)是中国的一种传统舞蹈形式,在重大节日和隆重活动中经常可以看到。Liondanceisaformoftraditional
TraditionalChinesemusiccanbetracedbackto7,000-8,000yearsagobased
[originaltext]BlackFridayisthedayafterThanksgiving,andit’samassiv
[originaltext]TouriststakingaholidayintheIndonesianislandofBaliarefa
[originaltext]TouriststakingaholidayintheIndonesianislandofBaliarefa
[originaltext]TouriststakingaholidayintheIndonesianislandofBaliarefa
[originaltext]TouriststakingaholidayintheIndonesianislandofBaliarefa
TraditionalTeachingApproachesIrreplaceableForthispart,youareallowed
[originaltext]Astheholidayshoppingseasonbegins,hackersaretryingtotric
随机试题
Readthefollowingarticleaboutinvestmentinforeclosedpropertiesandthe
Thedestructionofthemosquehas______angerthroughouttheMuslimworld.A、provo
Whichofthefollowingstatementsistrueaccordingtowhatyouhear?[br][ori
Asworkingwomencontinuetoreceivebetterandbetterwages,housewivess
A.2 B.3 C.4 D.5
根据《道路旅客运输企业安全管理规范》规定,拥有()辆(含)以上客运车辆的客运企
下列胶体溶液特征溶胶剂A.热力学稳定 B.热力学不稳定 C.热力学和动力学均
以下是一个9×9的图形,共有81个小方格,每个小方格中均可填入一个数字。要求图形
构筑物满水试验前必须具备的条件有()。A.池内清理洁净 B.防水层施工完成
肝昏迷前期最突出的表现是() A.精神错乱 B.肌张力增高 C.表情欣快,
最新回复
(
0
)