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资料：How did Tencent take WeChat so far ah

题库2022-08-02  11
问题 资料：How did Tencent take WeChat so far ahead of its rivals? The answer lies partly in the peculiarities of the local market. Unlike most Westerners, many Chinese possessed multiple mobile devices, and they quickly took to an app that offered then an easy way to integrate them all into a single digital identity. In America messaging apps had a potent competitor in the form of basic mobile-phone plans, which bundied in SMS messaging. But text messages were costly in China, so consumers eagerly adopted free messaging app. And e-mail never took off on the mainland the way it has around the world, mainly because the internet came late; that left an opening for messaging apps.But the bigger explanation for Wechat's rise is Tencent's ability to innovate. Many Chinese grew up using QQ, a PC-based messaging platform offered by Tencent that still has over 800m registered users. QQ was a copy of ICQ, a pioneering Israeli Messaging service .But then Chinese imitator learned to think for itself. Spotting the coming rise of the internet.Tencent challenged several internal teams to design and develop a smartphone-only messaging app. The QQ insiders came up with something along the lines of their existing product for the the PC, but another team of outsiders（ from a just-acquired firm）came up with Weixin. When Tencent launched the new app,it made it easy for QQ'users to transfer their contacts over to the new app.Another stroke of brilliance came two years ago when the service launched a “red packet”campaign in which WeChat users were able to send digital money to friends and family to celebrate Chinese New Year rather than sending cash in a red envelope, as is customary. It was clever of the firm to turn dutiful gift-giving into an exciting game, notes Connie Chan of Andreessen Horowitz, a VC firm. It also encouraged users to bind together into send money, often in randomized amounts. According to the passage, the success of Weixin mainly attributes to______.A.QQ’s strong user base.B.the lack of competitors.C.local market opportunity and innovation.D.all of the above.
选项 A.QQ’s strong user base.
B.the lack of competitors.
C.local market opportunity and innovation.
D.all of the above.
答案 C
解析 本题考查的是细节理解。
【关键词】success of Weixin；attribute to（归因于）
【主题句】第1自然段The answer lies partly in the peculiarities of the local market. 答案一部分在于当地市场的特色。
第2自然段But the bigger explanation for Wechat’s rise is Tencent’s ability to innovate. 但是微信崛起的更重要原因在于腾讯的创新能力。
【解析】题干意为“微信的成功主要归因于什么？”根据文章第1自然段，微信的成功在于当地市场的特色即许多中国人拥有多个移动设备，并且给手机安装一种他们喜欢的应用。同时，短信在中国的费用较高，所以消费者会渴望安装免费的信息软件。在第2自然段提到了另一个成功的原因，即腾讯的创新能力，只有选项C涵盖两点原因。选项A意为“QQ巨大的用户基础”，选项B意为“缺少竞争者”，均不符合题意。
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