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  3. 资料：How did Tencent take WeChat so far ah

资料：How did Tencent take WeChat so far ah

考试题库2022-08-02  10
问题 资料：How did Tencent take WeChat so far ahead of its rivals? The answer lies partly in the peculiarities of the local market. Unlike most Westerners, many Chinese possessed multiple mobile devices, and they quickly took to an app that offered then an easy way to integrate them all into a single digital identity. In America messaging apps had a potent competitor in the form of basic mobile-phone plans, which bundied in SMS messaging. But text messages were costly in China, so consumers eagerly adopted free messaging app. And e-mail never took off on the mainland the way it has around the world, mainly because the internet came late; that left an opening for messaging apps.But the bigger explanation for Wechat's rise is Tencent's ability to innovate. Many Chinese grew up using QQ, a PC-based messaging platform offered by Tencent that still has over 800m registered users. QQ was a copy of ICQ, a pioneering Israeli Messaging service .But then Chinese imitator learned to think for itself. Spotting the coming rise of the internet.Tencent challenged several internal teams to design and develop a smartphone-only messaging app. The QQ insiders came up with something along the lines of their existing product for the the PC, but another team of outsiders（ from a just-acquired firm）came up with Weixin. When Tencent launched the new app,it made it easy for QQ'users to transfer their contacts over to the new app.Another stroke of brilliance came two years ago when the service launched a “red packet”campaign in which WeChat users were able to send digital money to friends and family to celebrate Chinese New Year rather than sending cash in a red envelope, as is customary. It was clever of the firm to turn dutiful gift-giving into an exciting game, notes Connie Chan of Andreessen Horowitz, a VC firm. It also encouraged users to bind together into send money, often in randomized amounts. The phrase“stroke of brilliance”means______?A.successB.chanceC.remarkable ideaD.None of the above
选项 A.success
B.chance
C.remarkable idea
D.None of the above
答案 C
解析 本题考查的是词义判断。
【关键词】stroke of brilliance
【主题句】第3自然段Another stroke of brilliance came two years ago when the service launched a “red packet campaign in which WeChat users were able to send digital money to friends and family to celebrate Chinese New Year rather than sending cash in a red envelope, as is customary. 另一项聪明之举是在两年前，微信发起了一个“发红包活动”，用户通过向家人和朋友发送数字货币的方式拜年，取代传统的派现金红包。
【解析】题干意为“stroke of brilliance含义是？”本题是一道语义题，需把握上下文的含义，进而理解stroke of brilliance的意义。该句话句首“another stroke of brilliance”，得知此事是另一件…的事情，说明前面也有发生过类似的事情。上一段说的是微信团队的成功，所以这一段的内容也应该是一件好事。选项A意为“成功”；选项B意为“机会”；选项C意为“非凡的想法”，选项D意为“以上皆不是”。根据主题句，C选项符合题意。
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