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  3. One of your company’s competitors is about to open a new store close to your

One of your company’s competitors is about to open a new store close to your

游客2025-05-31  29
问题    One of your company’s competitors is about to open a new store close to your most successful retail outlet. Your line manager has asked you to write a report outlining how this will affect your business.
   Write your report for your line manager:
   explaining which types of customers the competitor is targeting
   describing the possible effects on your company of the competitor’s new store
   suggesting how to deal with the problems arising from this competition.
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答案 Report on the possible effects of a competitor on our retail outlet
Introduction
In response to a request from our line manager I would like to submit the following report which alms to analyze the possible effects of a newly opened store nearby on our own retail outlet which has been running successfully.
The Target Customer of the Competitor
Similar to our own store, the competitors new store positions its prospective consumer among the middle-class people, that is to say, those people whose income is the medium lever, especially those middle-aged people who hold a post in companies. Undoubtedly, their target consumers do not differ much from our company, hwihc has been enjoying its prestige in the cell-phone sales industry.
Possible Effects brought on our store
Through the long-term observation and research by our staff, we have found that a substantial number of our old customers have turned to the new store away from ours. This can be attributed to the fact that the new store has been implementing the ’price penetration’ strategy since it opened esp. as well as that the cell-phones they provide are of high quality and unique style, according to the survey conducted among customers who have shifted their attention away from our store. Tehrefore, it can be easily predicted that if no Immediate measures are taken, the side-effect on tour outlet will deteriorate. Moreover, the existing customers will be less interested in our product, and iit will be more difficult for us to expand our customer base.
Measures that can be Taken
Faced such situation, the best way to regain customers’ trust and interst on our cellphone products is to pay more attention to the innovation and development of our product so as to further enhance the quality of our products. In this way, can we attract a larger number of customers.
Furthermore, the after-sale service of our store could be further improved. For instance, we can give better warranty of the cell-phone we provides and better maintainence and tuition service of the products. In a word, to best serve customers’ needs and offer impeccable service is the key to our business success.
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