首页
登录
职称英语
You will hear a conversation on public relations.For each question (23-30), mar
You will hear a conversation on public relations.For each question (23-30), mar
游客
2025-05-15
5
管理
问题
You will hear a conversation on public relations.
For each question (23-30), mark one letter (A, B, or C) for the correct answer.
After you have listened once, replay the recording. [br] What is not an area of the woman’s interest?
Man: We all know that public relations is a tough, highly competitive and fast-paced business. What made you decide to be in the public relations and branding field?
Woman: When I graduated from college, my first job was working as the head of marketing for a law firm. But after working long hours with limited vacation time, office politics, and the routine schedule— getting up every morning at 6: 00AM, going to the gym, then going to work and being chained to my desk, I decided to take the leap of faith, quit, go out on my own and start my own company.
Marketing, public relations and branding were areas of business that always interested me. When I was younger, I was fascinated by how people became famous, how the media worked and how different stories were selected, how product/services brands were built, and how sales and marketing are built on the principles of human behaviour.
Man: Well, your public relations business focuses mainly on the fashion and beauty industries. What made you decide to work primarily for these industries?
Woman: When I was in my early twenties, I was a high fashion model represented by various modelling agencies in New York City. I became acquainted with various luxury fashion, accessory, and beauty brands and I fell in love with the quality and details that each brand offered.
Man: Right. What do you think are the advantages to focusing on a narrower segment, especially for small businesses?
Woman: Good question. Small businesses usually have limited funds for marketing, so we have to be resourceful. We have to use all the tools that are available to us, like publicity and public relations. Additionally, when we pick a smaller niche to target, it is much easier to market effectively because we are not spreading ourselves thin by trying to be everything to everyone.
Man: Then, what were the challenges you faced when starting the business?
Woman: Just like any business owner, I encountered all sorts of problems, but the largest problems I had were with the legal aspects of my business—contracts, agreements, and joint ventures. I didn’t have the funds to hire an attorney to draft the contracts in the beginning, so I bartered. Bartering can be very effective if done properly.
Man: The public relations field is one of the most fiercely competitive markets in the business world. What are the factors helping Marquet Communications make its mark in this dynamic and fast paced industry?
Woman: You have that right, PR is so competitive. There are thousands of PR companies here in NY and in LA. I have taken a very concentrated approach to marketing by taking on clients that come as referrals, contact me through a byline in an article or an interview or by contacting me through one of the seminars /workshops I’ve hosted /attended.
Man: Another question. You work from home with a staff of freelancers and virtual assistants. What are the key elements a small business owner needs to remember when managing people?
Woman: The most important thing is to manage and supervise your employees. If you are the President of the company, your job is to oversee the daily operations of the business. Delegate responsibility.
选项
A、How people become widely known.
B、How products were produced.
C、How human behaviour influence marketing.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/4077085.html
相关试题推荐
Youwillhearaconversationbetweenamanagerandanemployeemanagementconsul
Youwillhearaconversationbetweenamanagerandanemployeemanagementconsul
Youwillhearaconversationbetweenamanagerandanemployeemanagementconsul
Youwillhearalectureonbusinessmanagement.Foreachquestion(23-30),mark
Youwillhearalectureonbusinessmanagement.Foreachquestion(23-30),mark
Youwillhearalectureonbusinessmanagement.Foreachquestion(23-30),mark
Youwillhearalectureonbusinessmanagement.Foreachquestion(23-30),mark
Youwillhearaconversationonpublicrelations.Foreachquestion(23-30),mar
Youwillhearaconversationonpublicrelations.Foreachquestion(23-30),mar
Youwillhearaconversationonpublicrelations.Foreachquestion(23-30),mar
随机试题
Vitaminsareorganiccompoundsnecessaryinsmallamountsinthedietforth
Nooneappreciatedhisworkduringhislifetime,but______itisclearthathe
Togetachocolateoutofaboxrequiresaconsiderableamountofunpacking:
文化遗产是人类文明的重要载体,是人类发展的历史见证,不仅反映出人类改造自然、进化自己的艰苦卓绝的经历,又展现出人类创造文明辉煌的智慧和勤奋,是人类祖先留给
甲公司(增值税一般纳税人)是由乙、丙、丁三家企业共同投资设立的有限责任公司,乙、
下列关于近因的认定与保险责任确定的说法错误的是()。A.单一原因致损,且
关于氯解磷定作用,正确的是()A.不需与阿托品合用 B.对中毒过久"老化
下列可出现慢性腹痛的疾病是()A.异位妊娠破裂 B.结核性腹膜炎 C.
请你谈谈在教学中如何提高学生问题解决的能力?
生产智能家电产品的凯威公司适应外部环境的不断变化,及时调整内部资源和组织结构,发
最新回复
(
0
)