2. 职称英语
  3. It is said that the public and Congressional concern about deceptive packagi

It is said that the public and Congressional concern about deceptive packagi

游客2025-05-08  25
问题     It is said that the public and Congressional concern about deceptive packaging rumpus started because Senator Hart discovered that the boxes of cereals consumed by him, Mrs. Hart and their children were becoming higher and narrower, with a decline of net weight from 12 to 10.5 ounces, without any reduction in price. There were still twelve biscuits, but they had been reduced in size. Later, the Senator rightly complained of a store-bought pie in a handsomely illustrated box that pictured, in a single slice, almost as many cherries as there were in the whole pie.
    The manufacturer who increases the unit price of his product by changing his package size to lower the quantity delivered can, without undue hardship, put his product into boxes, bags, and tins that will contain even 4-ounce, 8-ounce, one-pound, two-pound quantities of breakfast foods, cake mixes, etc. A study of drugstore and supermarket shelves will convince any observer that all possible sizes and shapes of boxes, jars, bottles, and tins are in use at the same time, and as the package journals show, week by week, there is never any hesitation in introducing a new size and shape of box or bottle when it aids in product differentiation. The producers of packaged products argue strongly against changing sizes of packages to contain even weights and volumes, but no one in the trade comments unfavorably on the huge costs incurred by endless changes of package sizes, materials, shape, art work, and net weights that are used for improving a product’ s market position.
    When a packaging expert explained that be was able to multiply the price of hard sweets by $ 2.5, from $1 to $ 2.5 by changing to a fancy jar, or that he had made a 5-ounce bottle look as though it held 8 ounces, he was in effect telling the public that packaging can be a very expensive luxury. It evidently does come high, when an average family pays about $ 200 a year for bottles, cans, boxes, jars and other containers, most of which can’ t be used for anything but stuffing the garbage can. [br] According to this passage, various types of packaging come into existence to ______.
选项 A、meet the needs of consumers
B、suit all kinds of products
C、enhance the market position of products
D、introduce new products
答案 C
解析 从第二段changes of package sizes．．．used for improving a product’s market position，可以判断不同类型包装的出现是为了巩固产品的市场地位，选项C正确。
转载请注明原文地址:https://tihaiku.com/zcyy/4067627.html
相关试题推荐
随机试题
最新回复(0)