首页
登录
职称英语
Direct adverting includes all forms of sales appeals, mailed, delivered, or e
Direct adverting includes all forms of sales appeals, mailed, delivered, or e
游客
2025-04-21
9
管理
问题
Direct adverting includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an advertised product or service, without use of any indirect medium, such as newspapers or television. Direct advertising logically may be divided into three broad classifications, namely, direct-mail advertising, mail order advertising, and unmailed direct advertising.
All forms of sales appeals that are sent through the mails are considered direct-mail advertising. The chief functions of direct-mail advertising are to familiarize prospective buyers with a product, its name, its maker, and its merits and with the product’s local distributors. The direct-mail appeal is designed also to support the sales activities of retailers by encouraging the continued patronage of both old and new customers.
When no personal selling is involved, other methods are needed to persuade people to send in orders by mall. In addition to newspapers, magazines, radio, and television, other special devices order promotions are designed to accomplish a complete selling job without salespeople.
Used for the same broad purposes as direct-mall advertising, unmailed direct-mail advertising, includes all forms of indoor advertising displays and all printed sales appeals distributed from door to door, handed to customers in retail stores or conveyed in some other manner directly to the recipient.
With each medium competing keenly for its share of the business, advertising agencies continue to develop new techniques for displaying and selling wares and services. Among these techniques have been vastly improved printing and reproduction methods in the graphic field, adapted to magazine advertisements and to direct-mail enclosures; the use of color in newspaper advertisements and in television; and outdoor signboards more attractively designed and efficiently lighted. Many subtly effective improvements are suggested by advertising research. [br] Direct-mail advertising ______.
选项
A、uses letters as a chief means of providing information
B、sends old customers detailed information about new products
C、uses letters to tell prospective buyers about the local sellers
D、sends over the prospective buyers sample products by parcels
答案
D
解析
A、B、C项在文中均未提出,D项在第四段中有相关文字说明,选D。
转载请注明原文地址:https://tihaiku.com/zcyy/4046837.html
相关试题推荐
Directions:Inthispartyouarerequiredtowriteacompositionentitled.MyV
Sincethelineageofinvestigativejournalismismostdirectlytraceableto
WorldTradeOrganizationDirector-generalRenatoRuggieropredictedthatthe
WorldTradeOrganizationDirector-generalRenatoRuggieropredictedthatthe
WorldTradeOrganizationDirector-generalRenatoRuggieropredictedthatthe
WorldTradeOrganizationDirector-generalRenatoRuggieropredictedthatthe
Inhisview,thoughHongKonghasnodirectculturalidentity,localartisthri
Atatrialtheselectionofthejuryismadesubjecttothedirectionofthe
Atatrialtheselectionofthejuryismadesubjecttothedirectionofthe
Standardusageincludesthosewordsandexpressionsunderstood,used,andac
随机试题
[originaltext]M:HeyLisa,wanttograblunchwithme?W:Sure.M:Yeah.Youse
Somepeople’searsproducewaxlikebusylittlebees.Thiscanbeaproblem
[originaltext]Theremaybemanypeoplewhowanttoworkasanewsreporter.
封闭期制度是随着档案利用的实施而逐渐形成的一种保护档案、维护国家和个人权利的制度
关于城市总体规划现状调查的表述中,不准确的是()。A.调查研究是对城市从感性
近年来,泰山景区注重泰山主体文化的重现,以文化体验为主的观光游发展迅猛,游客总量
银行承兑汇票的承兑银行,应当按照票面金额向出票人收取()的手续费。A:千分之一
一般性货币政策工具包括( )。A.公开市场业务 B.金融期货 C.存款准备金
起重能力为3~1000t,跨度在3~150m,使用方便。多为仓库、厂房、车间内使
根据《国务院关于投资体制改革的决定》,对于采用投资补助方式的政府投资项目,政府需
最新回复
(
0
)