首页
登录
职称英语
Forget football. At many high schools, the fiercest competition is between Co
Forget football. At many high schools, the fiercest competition is between Co
游客
2025-04-13
26
管理
问题
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sell on campus. But last week Jeffrey Durra, president of Coca-Cola Americas, called a timeout: Coke’s machines will now also stock water, juice, and other healthful options— even rival brands and their facades will feature school scenes and other "noncommercial graphics" instead of Coke’s vivid red logo. "the pendulum needs to swing back" on school-based marketing, said Dunn.
Coke’s about-face—particularly the call to end the exclusive deals that bottlers make with school districts—comes amid rising concern over kids’ health. American children are growing ever more obese and developing weight-related diseases usually found in adults. While inactivity and huge helpings factor heavily, a recent study in the lancet fingered soda pop as a likely culprit. Communities—and legislators-are already on the case. Last year, for instance, parents in Philadelphia detailed a proposed contract with Coca-Cola that would have netted the school system $43 million over 10 years. And in a searing report to congress last month, the U. S. Department of Agriculture recommended that all snacks sold in schools meet federal nutrition standards (the requirements are loose enough that Snickers bars qualify).
Spare change? Activists hope Coke’s capitulation will help curb commercialism in schools altogether. From ads on Channel One, which broadcasts current-affairs programs on classroom TVs, to middleschool math texts that cite Nike and other brand-name products in their word problems, to companysponsored scoreboards on football fields, American pupils are bombarded. But Andrew Hagelshaw, executive director of the Oakland, Calif.-based Center for Commercial-Free Public Education, views CocaCola’s policy shift as a "partial victory". Schools sign contracts with local bottlers; the parent company can only urge them to back off. Moreover, Coke’s machines will remain in place, although with healthier options.
And don’t expect teenagers to suddenly swear off the stuff—or school districts to give up the revenue. At Wheeler High School in Marietta, Ga. , where students arrive before 7 a. m. and stay as late as 11 o’clock at night, they rely owl the machines. And the $ 50,000 in annual vending revenues have enabled Principal Joe Boland to refinish the gym floor, install a new high-jump pit, and pay $7,000 for two buses. "If someone made an offer to me to take the machines out, I’d consider it," says Boland. "But nobody’s offering me any money." [br] Last week Jeffrey Dunn, president of Coca-Cola Americas, made an important decision to ______.
选项
A、defend its red logo on a still larger scale
B、agree to negotiate with Pepsi over new terms
C、modify its sales engineering at high schools
D、give up its exclusive "pouring rights" on campus
答案
D
解析
上周美国可口可乐公司的总裁喊了暂停:可口可乐的机器也可以供应水、果汁和其他保健饮品甚至其他牌子的产品。因此正确答案是D(放弃专门出售可口可乐的专有权)。
转载请注明原文地址:https://tihaiku.com/zcyy/4036259.html
相关试题推荐
Thereisacloserrelationshipbetweenmoralsandarchitectureandinterior
Thereisacloserrelationshipbetweenmoralsandarchitectureandinterior
Thereisacloserrelationshipbetweenmoralsandarchitectureandinterior
Thereisacloserrelationshipbetweenmoralsandarchitectureandinterior
Thereisacloserrelationshipbetweenmoralsandarchitectureandinterior
Thereisacloserrelationshipbetweenmoralsandarchitectureandinterior
Thereisacloserrelationshipbetweenmoralsandarchitectureandinterior
Thereisacloserrelationshipbetweenmoralsandarchitectureandinterior
Forgetfootball.Atmanyhighschools,thefiercestcompetitionisbetweenC
Forgetfootball.Atmanyhighschools,thefiercestcompetitionisbetweenC
随机试题
The18thcenturyinEnglishliteratureisanageof______.A、novelB、poemC、pros
孔子说:“工欲善其事,必先利其器。”其哲学含义是()(1)实践是认识发展的动力
一般工程质量缺陷是指对结构构件的受力性能或安装使用性能无决定性影响的缺陷。
可变信息情报板属于监控系统中信息采集子系统的一部分。()
试回答LED主动发光道路交通标志性能检验项目的问题。(3)发光道路交通标志出厂检
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性: A.如
——WhoseadvicedoyouthinkIshouldtak
某银行客户经理在为客户办理业务的过程中,违反了“监管规避”原则的行为是( )。
现浇钢筋混凝土预应力箱梁模板支架刚度验算时,在冬期施工的荷载组合包括()。
下列哪种疾病不需应用抗菌药物?A.毛囊炎 B.丹毒 C.开放性骨折 D.结
最新回复
(
0
)