首页
登录
职称英语
Forget football. At many high schools, the fiercest competition is between Co
Forget football. At many high schools, the fiercest competition is between Co
游客
2025-04-13
22
管理
问题
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sell on campus. But last week Jeffrey Durra, president of Coca-Cola Americas, called a timeout: Coke’s machines will now also stock water, juice, and other healthful options— even rival brands and their facades will feature school scenes and other "noncommercial graphics" instead of Coke’s vivid red logo. "the pendulum needs to swing back" on school-based marketing, said Dunn.
Coke’s about-face—particularly the call to end the exclusive deals that bottlers make with school districts—comes amid rising concern over kids’ health. American children are growing ever more obese and developing weight-related diseases usually found in adults. While inactivity and huge helpings factor heavily, a recent study in the lancet fingered soda pop as a likely culprit. Communities—and legislators-are already on the case. Last year, for instance, parents in Philadelphia detailed a proposed contract with Coca-Cola that would have netted the school system $43 million over 10 years. And in a searing report to congress last month, the U. S. Department of Agriculture recommended that all snacks sold in schools meet federal nutrition standards (the requirements are loose enough that Snickers bars qualify).
Spare change? Activists hope Coke’s capitulation will help curb commercialism in schools altogether. From ads on Channel One, which broadcasts current-affairs programs on classroom TVs, to middleschool math texts that cite Nike and other brand-name products in their word problems, to companysponsored scoreboards on football fields, American pupils are bombarded. But Andrew Hagelshaw, executive director of the Oakland, Calif.-based Center for Commercial-Free Public Education, views CocaCola’s policy shift as a "partial victory". Schools sign contracts with local bottlers; the parent company can only urge them to back off. Moreover, Coke’s machines will remain in place, although with healthier options.
And don’t expect teenagers to suddenly swear off the stuff—or school districts to give up the revenue. At Wheeler High School in Marietta, Ga. , where students arrive before 7 a. m. and stay as late as 11 o’clock at night, they rely owl the machines. And the $ 50,000 in annual vending revenues have enabled Principal Joe Boland to refinish the gym floor, install a new high-jump pit, and pay $7,000 for two buses. "If someone made an offer to me to take the machines out, I’d consider it," says Boland. "But nobody’s offering me any money." [br] Last week Jeffrey Dunn, president of Coca-Cola Americas, made an important decision to ______.
选项
A、defend its red logo on a still larger scale
B、agree to negotiate with Pepsi over new terms
C、modify its sales engineering at high schools
D、give up its exclusive "pouring rights" on campus
答案
D
解析
上周美国可口可乐公司的总裁喊了暂停:可口可乐的机器也可以供应水、果汁和其他保健饮品甚至其他牌子的产品。因此正确答案是D(放弃专门出售可口可乐的专有权)。
转载请注明原文地址:https://tihaiku.com/zcyy/4036259.html
相关试题推荐
Thereisacloserrelationshipbetweenmoralsandarchitectureandinterior
Thereisacloserrelationshipbetweenmoralsandarchitectureandinterior
Thereisacloserrelationshipbetweenmoralsandarchitectureandinterior
Thereisacloserrelationshipbetweenmoralsandarchitectureandinterior
Thereisacloserrelationshipbetweenmoralsandarchitectureandinterior
Thereisacloserrelationshipbetweenmoralsandarchitectureandinterior
Thereisacloserrelationshipbetweenmoralsandarchitectureandinterior
Thereisacloserrelationshipbetweenmoralsandarchitectureandinterior
Forgetfootball.Atmanyhighschools,thefiercestcompetitionisbetweenC
Forgetfootball.Atmanyhighschools,thefiercestcompetitionisbetweenC
随机试题
IlookedatMumandthought______shewasasniceasshelookedmaybeallourliv
(Walk)________alongway,Robbinsbegantofeeltired.Havingwalked分析句子可知,主干结构完
Basically,therearethreetypesoffatigue:physical,pathological(由疾病引起的)
Everyyearthousandsofpeoplearearrestedandtakentocourtforshop-lift
Makingchoicesishard.ThatwouldbewhyresearcherMoranCerfhaselim
对恶性组织细胞病具有重要意义的细胞是A.淋巴样组织细胞 B.吞噬性组织细胞
毫无疑问,在今日武断批判中医的人中,不乏以“科学”代言人自居者,将各种自己不懂的
勘察工作外业结束后,发包人向勘察人支付约定勘察费的某一百分率,提交勘察成果资料后
你是教育局的工作人员,接到群众举报,有老师在出租屋办补习班补课,要求全班学生都必
胸骨左缘第二肋间闻及收缩期杂音最常见的器质性病变是A.二尖瓣关闭不全 B.二尖
最新回复
(
0
)