首页
登录
职称英语
Forget football. At many high schools, the fiercest competition is between Co
Forget football. At many high schools, the fiercest competition is between Co
游客
2025-04-13
21
管理
问题
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sell on campus. But last week Jeffrey Durra, president of Coca-Cola Americas, called a timeout: Coke’s machines will now also stock water, juice, and other healthful options— even rival brands and their facades will feature school scenes and other "noncommercial graphics" instead of Coke’s vivid red logo. "the pendulum needs to swing back" on school-based marketing, said Dunn.
Coke’s about-face—particularly the call to end the exclusive deals that bottlers make with school districts—comes amid rising concern over kids’ health. American children are growing ever more obese and developing weight-related diseases usually found in adults. While inactivity and huge helpings factor heavily, a recent study in the lancet fingered soda pop as a likely culprit. Communities—and legislators-are already on the case. Last year, for instance, parents in Philadelphia detailed a proposed contract with Coca-Cola that would have netted the school system $43 million over 10 years. And in a searing report to congress last month, the U. S. Department of Agriculture recommended that all snacks sold in schools meet federal nutrition standards (the requirements are loose enough that Snickers bars qualify).
Spare change? Activists hope Coke’s capitulation will help curb commercialism in schools altogether. From ads on Channel One, which broadcasts current-affairs programs on classroom TVs, to middleschool math texts that cite Nike and other brand-name products in their word problems, to companysponsored scoreboards on football fields, American pupils are bombarded. But Andrew Hagelshaw, executive director of the Oakland, Calif.-based Center for Commercial-Free Public Education, views CocaCola’s policy shift as a "partial victory". Schools sign contracts with local bottlers; the parent company can only urge them to back off. Moreover, Coke’s machines will remain in place, although with healthier options.
And don’t expect teenagers to suddenly swear off the stuff—or school districts to give up the revenue. At Wheeler High School in Marietta, Ga. , where students arrive before 7 a. m. and stay as late as 11 o’clock at night, they rely owl the machines. And the $ 50,000 in annual vending revenues have enabled Principal Joe Boland to refinish the gym floor, install a new high-jump pit, and pay $7,000 for two buses. "If someone made an offer to me to take the machines out, I’d consider it," says Boland. "But nobody’s offering me any money." [br] "Forget football" in Paragraph 1 suggests that football has been ______.
选项
A、the fiercest competition at high schools
B、thought to have iii impact on students
C、competing with commercials on campus
D、brought into disrepute by Coke and Pepsi
答案
A
解析
由the fiercest competition is between Coke and Pepsi over exclusive…可知第一句提到的足球是用来与两大公司之间的竞争做类比。所以表明足球在中学是最激烈的竞赛。因此正确答案是A。
转载请注明原文地址:https://tihaiku.com/zcyy/4036258.html
相关试题推荐
Ifyousmokeandyoustilldon’tbelievethatthere’sadefinitebetweensmo
Ifyousmokeandyoustilldon’tbelievethatthere’sadefinitebetweensmo
Heistooyoungtobeableto_____betweenrightandwrong.A、discardB、discernC、
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcen
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcen
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcen
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcen
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcen
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcen
Comparisonsweredrawnbetweenthedevelopmentoftelevisioninthe20thcen
随机试题
TheDowcloseddownat[originaltext][22A]Nowhavealookatwhat’sbeenhap
Livingisrisky.Crossingtheroad,drivingacar,flying,swallowinganasp
Asifyouneededanotherreasontohatethegym,itnowturnsoutthatexerc
A. B. C. D.
一个总体的差异程度不仅受标准差大小的影响,而且还受数据本身数值大小的影响。(
物业经营管理市场分析中,对吸纳率进行的分析属于()。A:竞争分析B:占有率分析
下列关于支票的表述不正确的是()。A、支票是出票人签发的委托办理支票存款业务的银
灌浆施工时其环境温度不应低于( )℃。A.0 B.4 C.5 D.10
单位工程施工平面图的设计工作包括如下环节:①计算技术经济指标;②确定起重机的位置
教育费附加以纳税人实际缴纳的增值税、消费税之和作为计税依据。现行教育费附加征收比
最新回复
(
0
)