首页
登录
职称英语
Public image refers to how a company is viewed by its customers, suppliers,
Public image refers to how a company is viewed by its customers, suppliers,
游客
2025-04-06
66
管理
问题
Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities【C1】______it operates, and by federal and local governments. Public image is controllable to considerable extent, just as the product, price, place, and promotional efforts are.
A firm’s public image plays a vital role in the【C2】______of the firm and its products to employees, customers, and to such outsiders【C3】______stockholders, suppliers, creditors, government officials, as well as【C4】______special groups. With some things it is impossible to 【C5】______all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but it will undoubtedly find【C6】______from employees who see their jobs【C7】______On the other hand, high quality products and service standards should bring almost complete approval, while low quality products and【C8】______claims would be widely looked down upon.
A firm’s public image, if it is good, should be treasured and protected. It is a valuable【C9】______that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has earned a quality image, this is not easily countered or imitated by competitors. Such an image may enable a firm to【C10】______higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most【C11】______creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command higher price-earnings ratio than other firms in the same industry with such a good reputation and public image.
A number of factors affect the public image of a corporation. 【C12】______include physical 【C13】______contacts of outsiders【C14】______company employees, product quality and dependability, prices【C15】______to competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity. [br] 【C6】
选项
A、support
B、identification
C、compliment
D、resistance
答案
D
解析
名词词义辨析。本句中,两个分句是转折关系,而且作为利益对立双方creditors andstockholders和employees,他们对待工厂自动化的态度也是对立的。前者有单词approval(赞成)表明态度,后者的态度就应是resistance(抵抗,反对)。故答案为D。support“支撑,支持,支援,维持,赡养”;identification“辨认,鉴定,证明,视为同一”;compliment“称赞,恭维,致意,问候,道贺”。
转载请注明原文地址:https://tihaiku.com/zcyy/4029181.html
相关试题推荐
Nearly4outof5workersatthecompanytakeunpaid______atleastonceaweek.A
Nocompanylikestobetolditiscontributingtothemoraldeclineofanat
Nocompanylikestobetolditiscontributingtothemoraldeclineofanat
Americansnolongerexpectpublicfigures,whetherinspeechorinwriting,
TheInternetcanmakethenewsmoredemocratic,givingthepublicachancet
TheInternetcanmakethenewsmoredemocratic,givingthepublicachancet
InNovember1987thegovernment______publicdebateonthefuturedirectionofth
Somepeopleviewedthefindingswithcaution,notingthatacause-and-effectrel
Mostparentsprizethediversitywithintheirchildren’spublicschools.The
Mostparentsprizethediversitywithintheirchildren’spublicschools.The
随机试题
ThemostfamouspainterinVictoria’shistoryisEmilyCarr.Whenshewasa
Withthesteadyincreaseintheamountofleisuretimethatpeopleenjoytoda
[originaltext]Whenmyinterestshiftedfromspacetothesea,1neverexpec
肾脏致密斑的作用是直接感受A.肾血管血压变化 B.肾血流NaCl含量变化 C
关于胆囊结石,下列哪项不正确()A.阵发性右上腹绞痛可向右肩胛放射
患者男,30岁。触电后在心肺复苏过程中,心电图发现患者有心室纤颤,应采取的措施是
二尖瓣狭窄的主要临床症状包括A.呼吸困难 B.咯血 C.晕厥 D.咳嗽
结算备付金指资金交收账户中存放的用于资金交收的资金,因此资金交收账户不同于结算备
特定期限内,股票成交量占其上市流通市值的比例称为()。A.换手率 B.成交额
甲施工企业与乙供应商于2008年4月1日签订了水泥供应合同,约定2008年5月1
最新回复
(
0
)