首页
登录
职称英语
In this age of ad clutter and junk mail, entrepreneurs are finding that one
In this age of ad clutter and junk mail, entrepreneurs are finding that one
游客
2025-03-22
18
管理
问题
In this age of ad clutter and junk mail, entrepreneurs are finding that one of the easiest ways to connect with customers is to moonlight(兼职)as a publisher. Newsletters remind clients you’re still there, help spark repeat business, and sometimes can be used to attract new clients.
Newsletters are certainly catching on. The Standard Periodical Directory counts more than 4,000 of them and estimates the number grows 15% a year. Maybe that’s because it’s not hard: All you need is a little cash and creativity.
First, obviously, decide what to say. Stick to useful information, as opposed to self-promotion. Can you offer tips unavailable elsewhere? How about new ways to use an old product? As for design, software programs such as Adobe PageMaker provide templates(模板)for the do-it-yourself. Or you can hire a professional out of the Yellow Pages or off the Web. They’ll do the design work, write the copy, and even do the mailing. Expect to spend about $ 1 per copy, including postage, for a run of several thousand; unit costs drop as the press run increases.
Newsletters also can be published on the Web or sent via e-mail, but beware: Experts say unsolicited(未被请求的, 主动提供的)e-mail is far less effective than a physical publication. In either case, aim for people who will find it genuinely useful and interesting. "If you don’t send it to the right people, it just gets thrown out," says Paul Swift, editor of The Newsletter about Newsletters.
A poorly designed newsletter, or one rife with errors, is worse than no newsletter. A newsletter should not be seen as a substitute for efforts to expand your existing customer base. "You still need to try to get yourself mentioned in real news media,’’ advises Laura Ries, of the Ro-swell marketing firm Ries & Ries Inc.
A well-executed newsletter can work wonders. Consider the one Lisa Skriloff, owner of New York’s Multicultural Marketing Resources Inc. , puts out. Every two months, Skriloff spends several days—and several thousand dollars—producing Multicultural Marketing News, a four-page newsletter filled with tips on reaching minority consumers. "It helps position my company as an expert in the field," Skriloff says. She also distributes the newsletter at conferences and mails it to potential clients—outreach that generates 10% of her business. Perhaps it’s time more entrepreneurs take a page from the academics: publish or perish(毁灭, 死亡). [br] Why are newsletters becoming popular?
选项
A、Because they are easy to produce and need only a little money and creativity.
B、Because they are cheaper than newspaper advertisements.
C、Because they can provide information available elsewhere.
D、Because they do not need good designing.
答案
A
解析
细节题+词汇理解。第二段中的catch on即有“流行起来"的意思,本段最后一句讲明了原因,A的意思与其相符。
转载请注明原文地址:https://tihaiku.com/zcyy/4008481.html
相关试题推荐
Thepromiseoffindinglong-termtechnologicalsolutionstotheproblemofw
Thepromiseoffindinglong-termtechnologicalsolutionstotheproblemofw
Thepromiseoffindinglong-termtechnologicalsolutionstotheproblemofw
Inthisageofadclutterandjunkmail,entrepreneursarefindingthatone
Somepeopleviewthefindingswithcaution,notingthatacause-and-effectrelat
Somepeopleviewthefindingswithcaution,notingthatacause-and-effectrelat
Withtheoldman______theway,wehadnotroubleinfindingthatmysteriousca
【B1】[br]【B9】A、functionsB、awardsC、rewardsD、findingsD本句的意思是:“聪明的研究人员被认为是太年轻了
Maradonawill(face)apossibleprisonterm(if)(finding)guilty(on)theshoot
Hehadtrouble(findingout)(that)thenationalpark(lay)inthecoastalarea
随机试题
[originaltext]Didn’tweseethesesampleslastweek?(A)I’dlovetosamplesome
Asweknow,theChinesemainlandadoptsthesimplifiedChinesecharactersys
对题中说法正确,因此通过这种路段要做到减速、鸣喇叭、靠右行。
配置POP3服务器时,邮件服务器中默认开放TCP的( )端口。A.21 B.
下列哪组药物不是温经汤的组成A.吴茱萸、芍药 B.人参、阿胶 C.肉桂、丹参
业主资源分类包括()。A:业主自身信息资源B:业主需求资源C:业主社会关系资
下列各项中不属于宪法的特征的一项是()。A.宪法是国家的根本法 B.宪法是公民
证券市场有效性是证券市场生存的条件,从积极意义上看,它为证券市场有效配置资源奠
关于监理合同性质和特点的说法,正确的是()A、监理合同是委托合同的一种 B、监
关于室内给水管道施工技术要求的说法,错误的是()。A.管道绝热按其用途可分为保
最新回复
(
0
)