首页
登录
职称英语
By the early 1950s, some business people began to recognize that efficient p
By the early 1950s, some business people began to recognize that efficient p
游客
2025-03-21
11
管理
问题
By the early 1950s, some business people began to recognize that efficient production and extensive promotion did not guarantee that customers would buy products. These businesses, and many others, found that they must first determine what customers want and then produce it, rather than make products and try to change customers’ needs to fit what is expected. As more organizations realized the importance of knowing customers’ needs, U. S. businesses entered the marketing era, one of market or customer orientations(取向, 方向). Orientation toward customer satisfaction has resulted in increased concern about ethics and social responsibility and brought about an expansion into global markets. Management at many organizations has realized that we are in the "Total Quality Era", in which improved product quality, and customer focus are major components of successful domestic and global operations.
Because the marketing concept affects many parts of a business’s operations, and not just marketing, an organization’s top management must adopt it wholeheartedly. High-level executives must incorporate the market orientation into their management philosophies so completely that customers become the organization’s most important concern.
Management’s second major task is to restructure the organization. To satisfy customers’ objectives as well as its own, a company must coordinate all activities. To achieve this, the internal operations and overall objectives of one or more departments may need restructuring. If the head of the marketing unit is not a member of the organization’s top-level management, he or she should be. Some departments may have to be abolished and new ones created. Implementing(实施, 执行)the marketing concept demands the support not only of top management, but also of managers and staff at all levels. The transformation to an organization with a market orientation takes time. In the short run, a firm may experience the need to retain employees, financial constraints, limits on technology, capital equipment limitations, and prohibitive union work rules.
Even when an information system is established and the company reorganized, the firm’s new marketing approach may not work perfectly. First, a firm’s ability to satisfy customers’ needs for a particular product is limited. In a mass production economy, most business organizations cannot tailor products to fit the exact needs of each customer. Second, a company may be unable to learn what customers want, and when it does correctly identify customers’ needs, it often has a hard time developing a product that satisfies those needs. Third, by striving to satisfy one segment(部分,部门)of society, a firm sometimes dissatisfies other segments. Producers of tobacco currently face this situation. Fourth, a company may have trouble maintaining employee morale during any restructuring to coordinate the activities of various departments. [br] Which of the following statements is NOT true?
选项
A、To restructure the organization may need a long time.
B、To transform the organization into one with market orientation may entail some temporary troubles.
C、The restructuring of an organization may be done without the support of all managers.
D、The restructuring of an organization may destroy employee morale.
答案
C
解析
是非题。在第三段后半部分提到,在实施这一营销观念需要高级管理层及各层管理人员及员工的支持。所以C与此不符,是本题正确选项。
转载请注明原文地址:https://tihaiku.com/zcyy/4006374.html
相关试题推荐
Bytheearly1950s,somebusinesspeoplebegantorecognizethatefficientp
Somepeopleholdthat,sinceweliveinamoney-orientedsociety,theaveragein
Somepeoplethinktheycanreadaman’s______fromhishandwriting.A、attribute
Hehas______averyoddsetofpeople.Ihopetheywon’thaveabadinfluenceo
Beinglessthanperfectlywell-dressedinabusinesssettingcanresultina
Beinglessthanperfectlywell-dressedinabusinesssettingcanresultina
Beinglessthanperfectlywell-dressedinabusinesssettingcanresultina
Man:Afterhighschool,I’dliketogotocollegeandmajorinbusinessadministr
OneofMicrosoft’scoolpeopleisPatrickBlackburn.Asatestmanagerfort
OneofMicrosoft’scoolpeopleisPatrickBlackburn.Asatestmanagerfort
随机试题
Ⅰ.Urbanproblems1)problemstobothdevelopedanddevelopingcountries,like【
[originaltext]W:Mike,haveyoueverthoughtaboutwinningthelotteryandbeco
低倍数泡沬产生器其位置应位于泡沫淹没深度以上。
关于设计概算编制的说法,正确的是( )。A.设计概算编制时应考虑项目所在地的价
市场法通常被用于评估( )。A.具有可比成交案例的资产 B.具有活跃公开市场且
下列选项中,负责保证商业银行建立并实施充分而有效的内部控制体系的是()。A
下列关于房地产经纪人职业资格考试报考条件的表述中,正确的是( )。A.所学专业
《证券公司为期货公司提供中间介绍业务试行办法》第五条规定,第(1)项所称风险控制
材料设备采购批次标包划分说法错误的是()A.要避免划分过大,缺乏对大型供应厂商的
在双代号网络图中,虚箭线的作用有( )。A.指向 B.联系 C.区分 D
最新回复
(
0
)