首页
登录
职称英语
By the early 1950s, some business people began to recognize that efficient p
By the early 1950s, some business people began to recognize that efficient p
游客
2025-03-21
22
管理
问题
By the early 1950s, some business people began to recognize that efficient production and extensive promotion did not guarantee that customers would buy products. These businesses, and many others, found that they must first determine what customers want and then produce it, rather than make products and try to change customers’ needs to fit what is expected. As more organizations realized the importance of knowing customers’ needs, U. S. businesses entered the marketing era, one of market or customer orientations(取向, 方向). Orientation toward customer satisfaction has resulted in increased concern about ethics and social responsibility and brought about an expansion into global markets. Management at many organizations has realized that we are in the "Total Quality Era", in which improved product quality, and customer focus are major components of successful domestic and global operations.
Because the marketing concept affects many parts of a business’s operations, and not just marketing, an organization’s top management must adopt it wholeheartedly. High-level executives must incorporate the market orientation into their management philosophies so completely that customers become the organization’s most important concern.
Management’s second major task is to restructure the organization. To satisfy customers’ objectives as well as its own, a company must coordinate all activities. To achieve this, the internal operations and overall objectives of one or more departments may need restructuring. If the head of the marketing unit is not a member of the organization’s top-level management, he or she should be. Some departments may have to be abolished and new ones created. Implementing(实施, 执行)the marketing concept demands the support not only of top management, but also of managers and staff at all levels. The transformation to an organization with a market orientation takes time. In the short run, a firm may experience the need to retain employees, financial constraints, limits on technology, capital equipment limitations, and prohibitive union work rules.
Even when an information system is established and the company reorganized, the firm’s new marketing approach may not work perfectly. First, a firm’s ability to satisfy customers’ needs for a particular product is limited. In a mass production economy, most business organizations cannot tailor products to fit the exact needs of each customer. Second, a company may be unable to learn what customers want, and when it does correctly identify customers’ needs, it often has a hard time developing a product that satisfies those needs. Third, by striving to satisfy one segment(部分,部门)of society, a firm sometimes dissatisfies other segments. Producers of tobacco currently face this situation. Fourth, a company may have trouble maintaining employee morale during any restructuring to coordinate the activities of various departments. [br] In restructuring the organization, the top-level management should______.
选项
A、include the head of the marketing department
B、support wholeheartedly the implementation of the marketing concept
C、coordinate activities of all departments to ensure market orientation
D、all of the above
答案
D
解析
综合题。在第三段中讲到,公司进行重组,为了满足顾客及其自己的需求,公司必须协调所有活动。为了实现这一点,一个或多个部分的内部经营和全部目标都可能需要进行重组。销售部门的经理应成为高级管理层的一员。由此可知,A、B、C都符合,所以D是正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/4006373.html
相关试题推荐
Bytheearly1950s,somebusinesspeoplebegantorecognizethatefficientp
Bytheearly1950s,somebusinesspeoplebegantorecognizethatefficientp
Bytheearly1950s,somebusinesspeoplebegantorecognizethatefficientp
Somepeopleholdthat,sinceweliveinamoney-orientedsociety,theaveragein
EachyearintheUnitedStatesmorepeoplearekilledorinjuredinaccident
Beinglessthanperfectlywell-dressedinabusinesssettingcanresultina
Beinglessthanperfectlywell-dressedinabusinesssettingcanresultina
Man:Afterhighschool,I’dliketogotocollegeandmajorinbusinessadministr
Itisnaturalforyoungpeopletobecriticaloftheirparents______.A、atati
OneofMicrosoft’scoolpeopleisPatrickBlackburn.Asatestmanagerfort
随机试题
Questions27-30ForeachquestiononlyONEofthechoicesiscorrect.Writethe
Johnhasneverbeenontime,______?A、hasJohnB、hasn’tJohnC、hasheD、hasn’t
RhodeIslandwasthe【C1】______ofAmericantennis:whentheUnitedStatesN
Thebiggestsafetythreatfacingairlinestodaymaynotbeaterroristwith
自动喷水泡沫联用系统在喷水的同时,喷出泡沫,泡沫覆盖于燃烧液体或固体的表面,在起
以下属于中危险级的场所是()。A.幼儿园 B.养老院 C.住宅 D.
批处理系统不允许用户随时干涉自己程序的运行。
林女士,33岁,身高160cm,体重65kg,血压142/88mmHg,空腹血糖
《专业评估执业统一准则》中的评估准则说明,是经( )审定的。A、美国评估促进会的
在现代化进程中,城的比重上升,乡的比重下降,是客观规律,但在我国拥有近14亿人口
最新回复
(
0
)