首页
登录
职称英语
Money spent on advertising is money spent as well as any I know of. It serve
Money spent on advertising is money spent as well as any I know of. It serve
游客
2025-03-11
38
管理
问题
Money spent on advertising is money spent as well as any I know of. It serves directly to assist distribution of goods at reasonable prices, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas, it helps enormously to raise standards of living. By helping to increase demand, it ensures an increased need for labor, and is therefore an effective way to fight unemployment. It lowers the cost of many services: without ads your daily newspaper would cost four times as much, the price of your TV license would need to be doubled, and travel by bus or tube would cost fifty percent more.
74.
And perhaps most important of all, ads provides a guarantee of reasonable value in the products and services you buy.
Apart from the fact that twenty - seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote products that fail to live up to the promise of his ads. He might fool some people for a little while through misleading ads. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.
Advertising does more for the material benefit of the community than any other force I can think of.
There is one more point I feel I ought to touch upon. Recently I heard a well - known TV personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.
If its message were confined merely to information - and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of color of a shirt is subtly persuasive - advertising would be so boring that no one would pay any attention. But perhaps that is what the well - known TV personality wants. [br] The author thinks that the well - known TV personality is______.
选项
A、very precise in his comment on ads
B、reasonable in making the comment
C、partial in his view of advertising
D、funny in misleading the audience
答案
C
解析
文章第四段提到了一位电视名人对广告的感受,他对广告持否定态度,他认为广告更多地是去说服人们去购买,而非为人们提供信息。作者认为广告应该去说服人们,认为这位电视名人对广告理解有点片面,因此应选C。
转载请注明原文地址:https://tihaiku.com/zcyy/3992830.html
相关试题推荐
Lastyeartheadvertisingrate______by20percent.A、raisedB、arousedC、aroseD、r
MoneyspentonadvertisingismoneyspentaswellasanyIknowof.Itserve
MoneyspentonadvertisingismoneyspentaswellasanyIknowof.Itserve
Advertisingfalls(into)two(main)(category):consumeradvertising(and)trade
SpeakerA:So,what’sthestatusofouradvertisingcampaign?SpeakerB:AsIm
SpeakerA:So,what’sthestatusofouradvertisingcampaign?SpeakerB:AsIm
SpeakerA:So,what’sthestatusofouradvertisingcampaign?SpeakerB:AsIm
SpeakerA:So,what’sthestatusofouradvertisingcampaign?SpeakerB:AsIm
SpeakerA:So,what’sthestatusofouradvertisingcampaign?SpeakerB:AsIm
SpeakerA:So,what’sthestatusofouradvertisingcampaign?SpeakerB:AsIm
随机试题
AwardedtheNobelPrizeforphysicsin1918,GermanphysicistMaxPlanckis
Cross-culturalLivingInadaptingtoanewculture,
2012年12月31日,A公司库存原材料——B材料的账面价值(即成本)为120万
在建设项目设计阶段,多方案比选多属于本身局部方案比选,或者是更具体的、小的方案比
共用题干 TheGeneIndustryMajorcompaniesa
根据《幼儿园教育指导纲要(试行)》规定,幼儿园体育的重要目标是()。A、培
图示两端铰支压杆的截面为矩形,当其失稳时:
某项目监理人发出开工通知后,因拆迁纠纷不具备开工条件导致开工时间推迟,则该项目的
若电路中L=1H,C=100pF时,恰好有XL=XC。则此时频率f为下列哪项数值
当某钢结构工程施工质量不符合规范要求,对其验收的说法,正确的是()。A.不
最新回复
(
0
)