首页
登录
职称英语
A few years ago, in their search for ways to sell more goods, advertising me
A few years ago, in their search for ways to sell more goods, advertising me
游客
2025-01-21
8
管理
问题
A few years ago, in their search for ways to sell more goods, advertising men hit on a new and controversial
gimmick
. It is a silent, invisible commercial that, the ad men claim, can be rushed past the consumer’s conscious mind and planted in his subconscious — and without the consumer’s knowledge.
Developed by James Vicary, a research man who studies what makes people buy, this technique relies on the psychological principle of subliminal perception. Scientists tell us that many of the sights coming to or eyes are not
consciously
"seen. "We select only a few for conscious"seeing" and ignore the rest. Actually the discarded impressions are recorded in the brain though they are below the
threshold
of consciousness.
There’s little doubt in Vicary’s mind as to the subliminal ad’s effectiveness. His proof can be summed up in just two words: sales increase.
In an unidentified movie house not so long ago, unknown audiences saw a curious film program. At the same time, on the same screen on which the film hero was courting the heroine a subliminal projector was flashing its invisible commercials.
" Get popcorn," ordered the commercial for a reported one three-thousandths of a second every five seconds. It announced" Coca-Cola" at the same speed and frequency to other audiences. At the end of a six weeks trial, popcorn sales had gone up 57 percent, Coke sales 18 percent.
Experimental Films. Inc, says the technique is not new. It began research on subliminal perception in 1954. Experimental Films stresses that its equipment was designed for helping problematic students and treating the mentally ill. At NYU two doctors showed twenty women the projected image of an expressionless face. They told the subjects to watch the face for some change of expression. Then they flashed the word angry on the screen at subliminal speeds. Now the women thought the face looked unpleasant. When the word happy was flashed on the screen instead, the subjects thought the woman’s facial expression looked much more pleasant.
Subliminal techniques, its promoters believe, are good for more than selling popcorn. Perhaps the process can even be used to sell political candidates, by leaving a favorable impression of the candidate in the minds of the electorates subliminally.
How convincing are these invisible commercials? Skeptical psychologists answer that they aren’t anywhere near as effective as the ad men would like to think they are. Nothing has been proven yet scientifically, says a prominent research man. [br] What is the author’s position on subliminal projection in ads?
选项
A、He reveals none in the passage.
B、He advocates its prohibition.
C、He considers it an exaggeration.
D、He acclaims its effectiveness.
答案
A
解析
作者没有对阈下投影在广告上的利用提出自己的立场,整篇短文仅陈述事实及实践者、实验方、支持者及怀疑者的观点,所以A符合题意。B项”提倡禁止“,C项”作者认为它太夸张了“,D项”称赞它的作用“,这三项都不是作者观点。
转载请注明原文地址:https://tihaiku.com/zcyy/3923143.html
相关试题推荐
Thesearchforeternalyouthisnolessferventnowthanitwas2,000yearsago.
Thechieffunctionsofdirect-mailadvertisingaretofamiliarizeprospectivebu
Thescientistshaveabsolutefreedomastowhatresearchtheythinkitbestto__
Thebookgivesabrief______ofthecourseofhisresearchuptillnow.A、outline
Researchersallovertheworldhavebeenseekingfordetermininghowearlyinfan
Afewyearsago,intheirsearchforwaystosellmoregoods,advertisingme
Afewyearsago,intheirsearchforwaystosellmoregoods,advertisingme
Afewyearsago,intheirsearchforwaystosellmoregoods,advertisingme
Afewyearsago,intheirsearchforwaystosellmoregoods,advertisingme
Afewyearsago,intheirsearchforwaystosellmoregoods,advertisingme
随机试题
Peoplewantactiononnoise,arecentpublicmeetinginBrisbaneshowed.Som
WhattoDowithYourHand
Hungryprehistorichunters,notclimatechange,droveelephantstoextinctio
正常人精液排出后1h内精子存活率至少应A.≥50% B.≥30% C.>75
患者男性,10岁。逐渐出现右侧肢体活动障碍,行走不稳,向右侧偏斜,饮水呛咳,并出
导游出境带团的上岗证明是( )。A.初级外语导游证 B.中级外语导游证 C
(已根据2018年教材删除)如果使用审计抽样实施控制测试没有为得出有关测试总体
下列各项中,属于企业在选择记账本位币时应当考虑的因素有( )。 A.融资活动
《固体废物污染环境防治法》中所称的“生活垃圾”不包括( )。A.家庭生活中产生
抗结核的用药原则是( )。A.足量用药,检查出敏感药物 B.无症状即停,个体
最新回复
(
0
)