首页
登录
职称英语
Cable TV has experienced tremendous growth as an advertising medium because
Cable TV has experienced tremendous growth as an advertising medium because
游客
2024-11-23
36
管理
问题
Cable TV has experienced tremendous growth as an
advertising medium because it has some important advantages. A
primary one is selectivity. Cable subscribers tend to be younger,
more fluent, and better educated than nonsubscribers and have【M1】______
greater purchasing power. Moreover, the specialized programming
on the various cable networks reaches very general target markets.【M2】______
Many advertisers have turned to cable because of the
opportunities it offers to narrowcasting, or reaching very【M3】______
specialized markets. For example, MTV is used by advertisers in
the United States and many other countries to reach teenagers and
young adults. CNBC is now the worldwide leader in business news
and reaches a highly educated and rich audience. ESPN has
become synonymous as sports and is very popular among【M4】______
advertisers who want to target men of all ages.
Advertisers are also interested in cable because of its low cost
and flexibility. Advertising rates on cable programs are much
lower than that for the shows on the major networks. Advertising【M5】______
time on network shows can cost two to three times as much on a
cost-per-thousand basis of in some time periods. 25 Spot【M6】______
advertising is also considerately cheaper on most cable stations,【M7】______
while local cable is most affordable television advertising vehicle【M8】______
available. This makes TV a much more unviable media option for【M9】______
smaller advertisers with limited budgets and those interested in
targeting their commercials to a well-refined target audience. Also,【M10】______
cable advertisers generally do not have to make the large up-front
commitments, which may be as much as a year in advance, the
networks require. [br] 【M9】
选项
答案
unviable--viable
解析
语篇错误。viable是形容词,意为“可行的”。上文提到有线电视广告成本低、灵活性强,故可推断对于那些预算有限的小广告商来说,有线电视广告是个非常可行的媒体选择。如用unviable则语义矛盾。所以要将unviable改为viable。
转载请注明原文地址:https://tihaiku.com/zcyy/3857846.html
相关试题推荐
TheCanadianpopulationischieflycharacterizedbyA、itssize.B、itsgrowth.C、i
IrelandiscalledtheEmeraldIslebecauseofA、itsuniqueshape.B、itsconnectio
AustraliahasalwaysbeenacontinentwithfewpeoplemainlybecauseA、Australia
SomewordsinthebasicwordstockaresaidtobestablebecausetheyA、arecompl
ForMrs.Saxby,theresumeisall-important,becauseit[br][originaltext]M:A
ForMrs.Saxby,theresumeisall-important,becauseit[br][originaltext]M:A
ForMrs.Saxby,theresumeisall-important,becauseit[br][originaltext]M:A
Australiahasalwaysbeenacontinentwithfewpeoplemainlybecause______A、Aus
PepperSchwartzputsherpersonalaffairsintoherbookbecausetheyare______.
PepperSchwartzputsherpersonalaffairsintoherbookbecausetheyare______.
随机试题
ThereareeighttipsinDr.Roger’slectureonsleep,andoneofthemis:______
______thegirlsintown,Marieisthefriendliest.A、FromallB、AllofC、Ofall
Crisiswouldbetherighttermtodescribethe______inmanyanimalspecies.A、a
车辆维修中,机电维修工是关键工种。下列对其安全操作规程表述错误的是( )。A.
投标报价时有关复核工程量的表述,正确的是( )。A.工程量清单中工程量的遗漏或
A.产生血小板抗体 B.骨髓造血功能衰竭 C.机体免疫功能缺陷 D.凝血能
A.1 B. C. D.
选择关键评价要素和权重,对各要素划分等级,并分别赋予分值,然后对每个岗位进行估值
甲找到在某国有公司任出纳员的朋友乙,提出向该公司借款5万元用于购买假币,并许诺出
某股票为固定增长股票,股利年增长率6%,今年刚分配的股利为8元,无风险收益率为1
最新回复
(
0
)