首页
登录
职称英语
[originaltext]W: (1) Welcome to our night show Books of Wisdom. Today, we are g
[originaltext]W: (1) Welcome to our night show Books of Wisdom. Today, we are g
游客
2024-11-14
38
管理
问题
W: (1) Welcome to our night show Books of Wisdom. Today, we are glad to have invited Mr. Philips, the chief editor of USA Today, to share his views on the national newspaper.
M: Good evening.
W: Good evening, Mr. Philips. (2) Since e-papers and e-books are emerging as overwhelming alternatives to the printed kind nowadays, it is really sad to see that many newspapers are having a hard time, and some have even disappeared.
M: That’s true. E-papers are indeed developing more quickly than almost anyone predicted.
W: But as far as I know, USA Today has been doing great, and (3-1) it is now more than 30 years old. Could you tell us the secret of its success?
M: I have to say that (3-2) when USA Today began, few expected it would last this long.
W: But at last it turns out that not only has it lasted, but also it has thrived.
M: Yes. (3-3) USA Today is the most widely read daily newspaper in America. It is also distributed in many other countries around the world. But that’s only part of the story. (4) The real remarkable success is the changes it made in the newspaper industry. USA Today changed the way papers look, the way reporters write, and the way news is gathered and delivered.
W: It seems that USA Today set out to be different. That is the distinct feature of it, isn’t it?
M: You can say that again. When USA Today was first published, the newspaper industry was, um, in trouble. Fewer people were reading them. The papers were full of bad news about crime and killing. The stories on them were as long as a rope without an end. There were no color photos and graphics, and you could never find the latest scores of sports in them.
W: And then USA Today changed all that?
M: Definitely. For example, compared with those long stories from other newspapers, USA Today has shorter stories, most of which do not jump, or continue, from one page to another. It uses color photos, and colorful charts and graphics. It does not include much international news, but it does have lots of sports, entertainment and human interest stories.
W: (5-1) And it is supposed to appeal to younger readers, am I right?
M: (5-2) Exactly. Young readers have been raised watching television, so they have trouble, uh, paying attention to longer stories. They want to be entertained, not informed. But, just as no one is born successful, USA Today was mocked by many people at the beginning. Other newspapers called it "McPaper". They were comparing it to McDonald’s fast food, which, you know, isn’t very healthy. It fills you up, but it doesn’t have much nutrition.
This is the end of Part One of the interview. Questions 1 to 5 are based on what you have just heard.
1. What is this interview mainly about?
2. Why does the woman say newspapers today are having a hard time?
3. Which of the following statements about USA Today is CORRECT?
4. According to the man, what is the real success of USA Today?
5. Why did USA Today make the changes?
选项
A、To appeal to the younger generation.
B、To make the newspaper look unique.
C、To reduce the cost of the newspaper.
D、To both entertain and inform readers.
答案
A
解析
根据句(5—1)和(5—2)可知,《今日美国》开展这样的变革是想吸引年轻读者,因为他们从小看电视长大,注意力不集中,不愿意读长篇大论,他们想要的是娱乐信息而不是通知性的信息,《今日美国》的变革就是为了迎合他们的需求。因此答案为[A]。
转载请注明原文地址:https://tihaiku.com/zcyy/3845056.html
相关试题推荐
[originaltext]W:TheymeantthatMcPaperlookedgood,butthenewsandarticles
[originaltext]W:TheymeantthatMcPaperlookedgood,butthenewsandarticles
[originaltext]W:(1)WelcometoournightshowBooksofWisdom.Today,weareg
[originaltext]W:(1)WelcometoournightshowBooksofWisdom.Today,weareg
[originaltext]M:Youknowwhat,Ihavehereanexampleofacomplaintletter.T
[originaltext]M:Youknowwhat,Ihavehereanexampleofacomplaintletter.T
[originaltext]M:I’mAviArditti,andthisweekonWordmaster:(1)alessonin
[originaltext]M:I’mAviArditti,andthisweekonWordmaster:(1)alessonin
[originaltext]M:I’mAviArditti,andthisweekonWordmaster:(1)alessonin
[originaltext]M:OK.Let’stalkaboutstressed-outfoodorfoodsthatyoudote
随机试题
Inthe1960s,medicalresearchersThomasHolmesandRichardRahedevelopeda
“文艺复兴”时期,出现的反封建的主要社会思潮包括:()。A.古典主义思潮 B.
下列关于增值税计税销售额的说法正确的有()。A.劳务派遣服务选择差额纳税的,应
电磁式电压互感器在交接试验时,应进行()。(A)空载电流测量(B)交
下列收入中要征收企业所得税的有()。 A.基金从证券市场中取得的买卖股票、债券
交叉营销是基于银行同客户的现有关系,向客户推荐银行的其他产品,立足点不是放在挽留
既能化瘀止血,又可活血定痛,还兼补虚的药物是A.茜草 B.蒲黄 C.仙鹤草
关于生物学宽度正确的是A.龈沟底与牙槽嵴顶之间的恒定距离约2mm B.龈沟底与
对现在员工实施某种测验,然后将所得结果与这些员工的工作表现或工作考核得分加以比较
在建设工程方案一定的前提下,工程费用会因工期的不同而不同,随着工期的缩短,工期费
最新回复
(
0
)