首页
登录
职称英语
Passage Three (1) Not even the combined powers of Spiderman, Iron Man,
Passage Three (1) Not even the combined powers of Spiderman, Iron Man,
游客
2024-11-03
12
管理
问题
Passage Three
(1) Not even the combined powers of Spiderman, Iron Man, the Incredible Hulk, Captain America and the X-Men could keep The Mouse at bay. On August 31 st Walt Disney announced it was buying Marvel Entertainment for $ 4 billion, just days after the comic-book publisher had celebrated 70 glorious years of independence, during which it had created many of the most famous cartoon characters not invented by Disney itself.
(2) In fact, Marvel did not put up much of a fight, accepting what most analysts think was a generous price. Disney will get access both to Marvel’s creative minds and—potentially far more valuable in an age when familiar stories rule the box office—an archive containing around 5,000 established characters, only a fraction of which have yet made the move from paper to the silver screen.
(3) Marrying Marvel’s characters with Disney’s talent for making money from successful franchises is a good idea. In recent years Disney has proved the undisputed master at exploiting the same basic content through multiple channels, including films, websites, video games, merchandising, live shows and theme parks.
(4) The edgier, darker Marvel characters should fill a hole in Disney’s much cuddlier portfolio. This currently covers most people from newborn babies, through the addictive Baby Einstein DVDs, to adults, through its Touchstone label. Disney’s own cartoons, and the newer ones created by Pixar, an animation studio it bought in 2006 for $ 7 billion, appeal to children. Hannah Montana, a hit television show, caters to pre-teen girls. The Marvel characters should be just the thing for boys of the same age, whom Disney has found especially hard to attract of late.
(5) However, many of Marvel’s best-known characters already have contractual obligations to various rival media conglomerates that will not be easily or quickly undone. Sony has an indefinite hold on Spider-Man; News Corporation exerts similar control over the X-Men. Universal owns distribution rights to the Hulk and long-term theme-park rights in Florida to several characters. This is a pity, because Disney’s theme parks are a part of its business where teenage boys would particularly welcome the contrast that Marvel’s superheroes would provide to the Magic Kingdom’s oppressive wholesomeness.
(6) Another risk is one that often presents itself in mergers, especially those involving creative types: a clash of cultures. Happily for Marvel, Disney is no longer the corporate control-freak it was under its former boss, Michael Eisner. His successor, Bob Iger, has turned out to be a relatively hands-off boss, with the Pixar acquisition a model of the sort of treatment Marvel can expect. Indeed, John Lasseter, the chief creative force behind Pixar, reportedly played an important role in reassuring Marvel’s talent that their culture would be safe in Disney’s hands.
(7) Also fully behind the deal is Stan Lee, a living legend of the cartoon world who helped create many of Marvel’s best-known characters during the 1960s. Mr. Lee, who recently launched his first digital comic as part of a partnership between his new firm and Disney, has predicted that the Disney-Marvel merger will prove " a terrific deal which will be extremely beneficial to both companies. The synergy between them is perfect. " Ironically, in the 1960s, Mr. Lee tried, without success, to convince his bosses to turn Marvel into a multimedia company like Disney. Now, albeit in a roundabout way, one of his outlandish fantasies is about to become a reality. [br] From the last paragraph, we can learn that Stan Lee________.
选项
A、is the key of the merging
B、is a multi-talented man
C、has no influence on Marvel’s business strategy
D、is a man who helps the merger in some way
答案
D
解析
推断题。最后一段提到了Start Lee,他是漫威公司很多卡通形象的创造者,第三句说他曾经希望漫威公司也能像迪士尼公司一样朝多媒体公司方向发展,第二句说他对这次合并评价很高,由此可以推断,这样一个有影响力的人应该是在某些方面对这次合并起到了促进作用,所以[D]为正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3829800.html
相关试题推荐
PASSAGEFOUR[br]WhatisagooddanceaccordingtoGalili’sunderstandingofda
PASSAGETHREE[br]HowcanKentWalker’sattitudetowardstheresultoftheauct
PASSAGETHREE[br]WhydidGooglebidforsomeofNortel’spatents?Toshieldits
PASSAGETWOContent.第4段中作者讲述了自己角色转换的过程以及对此的感受,从倒数第2句的awondrousbeginning(一个奇妙的开头
PASSAGETHREE[br]WhatisAlbertHoffman’sdiscovery?Howtomakesyntheticergo
PASSAGETHREE[br]WhatwastheappearanceofBEATLESregardedas?Anoutstanding
PASSAGETWO[br]WhatwasStephen’sfeelingstowardsMaggie?Intenselove.倒数第2段第3
PASSAGEONE[br]What’stheconclusionoftheextensiveresearchonthetestoste
PASSAGETHREE[br]WhatmainlyaccountedfortheunemploymentinSeptember2005?
PASSAGETHREE[br]Whatdoes"atrioofcrises"(thesecondparagraph)mean?Crises
随机试题
Decidewhichofthechoicesgivenbelowwouldbestcompletethepassageifi
TeenswitheatingdisordersoftenturntotheWeb—sometimesforhelpwiththe
甲公司是一家专门从事网约车平台经营的初创企业。公司主要以互联网为载体为客户和城市
2015年1月29日,时任教育部部长袁贵仁在教育部学习贯彻《关于进一步加强和改进
下列各项中,属于管理会计指引体系的有( )。A.管理会计基本指引 B.管理会
我国的国家法定计量单位与国际单位制计量单位完全一致。
简述美术教学中“师生对话”的含义与价值。
属于β-内酰胺抗生素的是A.罗红霉素B.氨曲南C.甲砜霉素D.阿米卡星E.土霉素
2020年我国农产品贸易额2468.3亿美元,同比增8.0%。其中,出口额同比减
单价合同的计量过程中,承包人应当按照合同约定的计量周期和时间,向监理人提交当期已
最新回复
(
0
)