首页
登录
职称英语
Come September, the campuses of America will be swarming not just with retu
Come September, the campuses of America will be swarming not just with retu
游客
2024-10-22
33
管理
问题
Come September, the campuses of America will be swarming not just with returning undergraduates, but also with employers set on signing up the most able 10% of them. "We are seeing a far more competitive market for talent," says Steve Canale, a recruitment manager at General Electric (GE). Students who recently could have expected two or three offers in their final year are now getting as many as five. To gain a competitive edge, firms are arriving ever earlier on campus with their recruitment caravans. They also start to look at (and select) summer interns more as potential full-time empl6yees than as mere seasonal extra hands: 60% of GE’s graduate recruits in America this year, for instance, will come from its crop of more than 2,000 interns. Many interns will have employment contracts in their pockets before they even return for their final year of study.
Firms are working harder to polish their image in the eyes of undergraduates. Some have staff who do little but tour campuses throughout the year, keeping the firm’s name in front of both faculty and students, and promoting their "employer brand". GE focuses on 38 universities where it actively promotes itself as an employer. Pricewaterhousecoopers (PWC), an accounting firm, targets 200 universalities and gives a partner responsibility for each. PWC says that each of its partners spends up to 200 hours a year" building relationships on campus".
That particular investment seems to have paid off. Each year Universum, an employer-branding consultant, asks some 30,000 American students to name their ideal employer. In this year’s survey, published recently, PWC came second (up from 4th in 2004), topped only by BWM. Yet the German carmaker, which knocked Microsoft off the top spot, steers clear of campuses, relying for its popularity, says Universum, on the "coolness" of its products.
Students, it seems, are heavily influenced in their choice of ideal employer by their perception of that employer’s products and services. Soaring up this year’s list were Apple Computer (from 41st to 13th) and the Federal Bureau of Investment (from 138th to 10th). The success of Apple’s cool iPod has had a powerful effect in the firm’s ability to recruit top undergraduates. Likewise, the positive portrayal of the FBI in some recent films and TV shows has allegedly helped with recruitment.
The accounting firms say that the fall of Enron and Arthur Andersen has done their recruitment no harm: instead, they claim, it has made students realize that accounting is not mere number crunching, but also involves moral judgments. The "Big Four" accounting firms are all among this year’s top 15 ideal employers.
Undergraduates now do much of their research into future employments online. There seems to be a close correlation between their choice of ideal employer and their choice of most impressive website--where PWC, Microsoft and Ernst & Young win gold, silver and bronze respectively.
Even so, some famous firms think they still appreciate the personal touch, and are sending their most senior executives to campuses to meet students and to give speeches. "The top attracts top," says, Claudia Tattanelli, boss of Universum in America. Jeffrey Immelt, GE’s chief executive, is a keen on-campus speaker and has visited six leading universities in the past year. In the process, he may have shaken hands with one of his successors. [br] What does the clause "The top attracts top," possibly mean in Line 2 in the last paragraph?
选项
A、Beautiful things always can give each other nice impression.
B、The executives in top ranks have great influence on the able persons or talents.
C、Only the famous firms can employ the students in the prestigious universities.
D、The executives can see eye to eye with the president of the famous school.
答案
B
解析
推理判断题。文章最后一段指出,各个著名企业上层人士纷纷到各著名高校作报告,宣传企业,树立形象。高层人土对学校的拔尖优秀人才本身就有说服力。选项A 只是阐发了一下表面现象,并非解释问题的实质所指;选项C 是干扰项,但是不严密,过于绝对,另外企业高层想吸引的也只是优秀人才。选项D 不正确,因为这里一方是著名企业的上层,一方指的是高校的优秀毕业生,而不是校方的校长,所以排除。
转载请注明原文地址:https://tihaiku.com/zcyy/3812031.html
相关试题推荐
Americansbelievetimeisalimitedresource;theytrytoconserveandmana
Americansbelievetimeisalimitedresource;theytrytoconserveandmana
Americansbelievetimeisalimitedresource;theytrytoconserveandmana
Americansbelievetimeisalimitedresource;theytrytoconserveandmana
Americansbelievetimeisalimitedresource;theytrytoconserveandmana
Americansbelievetimeisalimitedresource;theytrytoconserveandmana
Americansbelievetimeisalimitedresource;theytrytoconserveandmana
Americansbelievetimeisalimitedresource;theytrytoconserveandmana
Americansbelievetimeisalimitedresource;theytrytoconserveandmana
Americansbelievetimeisalimitedresource;theytrytoconserveandmana
随机试题
设备工程监理服务提供过程也是监理服务项目()过程。A.执行 B.监督 C
《中华人民共和国城市房地产管理法》规定商品房预售应当符合的条件中不包括()。
采用工程量清单方式招标时,工程量清单不一定要作为招标文件的组成部分,招标人应将工
关于慢性肾病(CKD)的定义,下列哪一项是正确的A.肾损伤,持续时间≥半年 B
女性,30岁,两年来常感到躯体不适、嗳气、反酸、恶心、四肢不固定部位疼痛、气短、
LDL中的结构蛋白是A.ApoB48B.ApoEC.ApoCD.ApoA1E.A
Thechangeinthatvillagewasmiraculou
2020年,F省全年粮食产量502.32万吨,比上年增加8.42万吨,增长1.7
全国人大与全国人大常委会的关系是()。①共同组成最高国家权力机关②全国人大常
虚拟资本是相对独立于实际资本的一种资本存在形式。( )
最新回复
(
0
)