首页
登录
职称英语
According to new research released this week from Miller-Williams, e-comme
According to new research released this week from Miller-Williams, e-comme
游客
2024-10-21
31
管理
问题
According to new research released this week from Miller-Williams, e-commerce customers feel that over 80 percent of their decision to purchase or not reside in issues beyond their online experience. What’s really important to customers is brand performance.
The research was based on interviews with 976 active customers of various top performing e-commerce companies (excluding travel) including Amazon, com, AOL-Time Warner, BN.com, eBay, Monster.com and Yahoo. Current, former and potential customers were asked to describe their ideal e-commerce company vis- avis a subset of the top e-commerce companies.
Of the five attributes customers use to evaluate e-commerce companies, the Clicks Interaction driver makes up only 15 percent of decision-making. The Clicks driver incorporates all aspects of the customer’s online experience, including pricing, customer support, the quality of offerings, and mistake rectification. Brand Performance topped the list (35 percent), followed by Financial Longevity (18 percent), Strategic Direction (17 percent) and Clicks Interaction (15 percent). These five attributes, or drivers, make up 100% of a customer’s decision to purchase from a site or not. Customers recognize the value of a well-performing brand and today’s top e-commerce companies are clearly meeting their expectations-- a key to their success. Based on this response, the study suggests that companies should continue, or even increase, their investments in traditional advertising campaigns.
According to the study, Amazon. com is the premier e-commerce company, having translated its Brand Performance into value on the Bricks Interaction. The research shows Amazon’s value here is essentially the equivalent of a retail storefront, something that customers don’t see in the other e-commerce companies.
Customers wholeheartedly agree that e-commerce companies need to better demonstrate their financial security. What’s more interesting is that customers do not necessarily equate financial resources such as revenue, net profits and market value with financial stability. Instead, customers see a company’s aggressiveness and ability to seize new markets as increasing their financial longevity. After analyzing 27 bricks & mortar and e-commerce market leading companies, customers ranked Oracle number one in terms of financial security, outperforming others such as AOL-Time Warner, Dell Computer and General Motors. Amazon and Barnesandnoble.com enjoy a high ranking on perceived financial security.
"This shows us why so many recent activities and acquisitions have been taking place in e-commerce," said Miller-Williams CEO, Gary A. Williams." Their revenues and profits are stabilizing and becoming more predictable so they make nice merger or alliance candidates. E-Commerce customers are voting with their dollars, and the winners are companies that have shown their brand strength and ability to execute in a proven market space."
With respect to Brand Performance, the study warns e-commerce companies currently evaluating the use of pop-up advertisements: Customers see the use of technology and marketing and advertising as being an inseparable part of the company’s brand. Key groups of e-commerce users have been resistant to this form of advertising, so use of it may have an impact on the customer’s decision to purchase from a site or not. [br] The thing that most e-commerce customers are concerned about is ______.
本题属细节题,问的是电子商务消费者最关心的是什么。从第一段最后一句What’s really important to customers is brand performance。(对消费者来说,真正重要的是品牌业绩。)由此我们得知,B为正确答案。
选项
答案
解析
B
转载请注明原文地址:https://tihaiku.com/zcyy/3811109.html
相关试题推荐
It’sreleasedthatbytheendofthisyeartherateofunemploymentinthatnati
Accordingtotheadvertisements,theelementwhichaddstherealcolortoacity
Accordingtotheadvertisements,theelementwhichaddstherealcolortoacity
Accordingtotheadvertisements,theelementwhichaddstherealcolortoacity
Thescientistshaveabsolutefreedomastowhatresearchtheythinkitbestto_
AccordingtonewresearchreleasedthisweekfromMiller-Williams,e-comme
Accordingtothenews,whichofthefollowingsocialnetworkingsitesisNOTuse
Accordingtotheexpert’sstudy,thelevelofhappinessinwhichperiodoflife
______isreleasedinthepressconference,morecapitalswillbedistributedby
Whatisthenationalityoftheresearchers?[br][originaltext]Happinessi
随机试题
[originaltext]It’ssunnytoday.Whynotgooutforapicnic?[/originaltext][au
YaktraxYouwillfeelsafethiswinterwhenwalkingoniceandpackedsnoww
Whensome19thNewYorkerssaid"Harlem",theymeantalmostallofManhatta
维生素B缺乏引起的疾病有A.脂溢性皮炎 B.口角炎 C.舌炎 D.脚气病
最致命的一种突变是()A.插入三个核苷酸 B.G取代A C.缺失三个
患者女性,38岁,近5天来间歇性寒战、高热、头痛,持续4~6小时,大量出汗后体温
一种观点认为:一个国家如果能够有效地运作经济,就一定能够创造财富而变得富有;而这
所谓( ),是对劳动者权益和权能的保护,包括人身权益和财产权利、法定权利和约定
李先生拟在5年后用200000元购买一辆车,年复利率为12%,李先生现在应投资(
根据宪法和法律,下列选项哪项符合法律规定?A.某公安机关根据全国人大常委会制定的
最新回复
(
0
)