首页
登录
职称英语
Until recently, women in advertisements were one of three things—an apron, a
Until recently, women in advertisements were one of three things—an apron, a
游客
2024-10-21
37
管理
问题
Until recently, women in advertisements were one of three things—an apron, a glamorous dress or a frown. Although that is now changing, many women still feel angry enough to deface offending advertisements with stickers protesting, "This ad degrades women." Why does this sort of advertising exist? How can advertisers and ad agencies produce, sometimes, after months of research, advertising that offends the consumer?
The Advertising Standards Authority (the body which deals with complaints about print media) is carrying out a research into how women feel about the way they are portrayed in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often irritated by the way they are seen in ads, few feel strongly enough to complain.
Women are not the only victims of poor and boring stereotypes—in many TV commercials men are seen either as useless, childish oafs who are unable to perform the simplest household tasks, or as inconsiderate boors, permanently on the lookout for an escape to the pub. But it is women who seem to bear the brunt of the industry’s apparent inability to put people into an authentic present-day context
Yet according to Emma Bennett, executive creative director of a London advertising agency, women are not infuriated by stereotypes and sexist advertising. It tends to wash over them, they are not militant or angry—they just find it annoying or tiresome. They reluctantly accept outdated stereotypes, but have a sigh of relief when an advertisement really gets it right.
She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it is handled. "Researchers have often asked the wrong questions. The most important thing is the advertisement’s tone of voice. Women hate being patronized, flattered or given desperately down-to-earth commonsense advice."
In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and until people on the receiving end take the business seriously and make their feelings known, the process of change will remain laboriously slow. [br] The author seems to suggest that in order to improve advertising the customer should
选项
A、remind advertisers of what have been overlooked.
B、take over the management of advertising agencies.
C、take no notice of what is reflected in ads.
D、refuse to buy products misrepresented by some ads.
答案
A
解析
推断题。根据最后一段作者提到的"It is to the consumer to tell advertisers where they fail…"可见作者认为消费者应当提示广告商他们忽视了什么,故选A B “接管广告公司”不现实。C 、[D)在文中都没有提到。
转载请注明原文地址:https://tihaiku.com/zcyy/3810971.html
相关试题推荐
Untilrecently,womeninadvertisementswereoneofthreethings—anapron,a
Untilrecently,womeninadvertisementswereoneofthreethings—anapron,a
Untilrecently,womeninadvertisementswereoneofthreethings—anapron,a
InEnglandrecentlythreeforeigngentlemenapproachedabusstop.Theystud
InEnglandrecentlythreeforeigngentlemenapproachedabusstop.Theystud
InEnglandrecentlythreeforeigngentlemenapproachedabusstop.Theystud
InEnglandrecentlythreeforeigngentlemenapproachedabusstop.Theystud
InEnglandrecentlythreeforeigngentlemenapproachedabusstop.Theystud
InEnglandrecentlythreeforeigngentlemenapproachedabusstop.Theystud
InEnglandrecentlythreeforeigngentlemenapproachedabusstop.Theystud
随机试题
Manyuniversitiesofferavarietyofstudentorganizationswherestudentshavea
______referstothestudyoftherulesgoverningthewaywordsarecombinedtof
C
对CD和CD分子的主要功能是辅助TCR识别抗原并参与T细胞活化信号的转导。CD和CD分子又称T细胞的辅助受体。
对了解特异性和非特异性免疫状态有重要作用的细胞是A.巨噬细胞 B.γδT细胞
弯曲菌属中引起腹泻的是常见病原菌有A.空肠弯曲菌B.大肠弯曲菌C.胎儿弯曲菌D.
上海银行问同业拆放利率(Shibor)是目前国内资金市场的参考利率。()A:
甲京剧团与乙剧院签订合同演出某传统剧目一场,合同约定京剧团主要演员曾某、廖某、潘
一般资料:求助者,女性,24岁,未婚,本科学历,公司职员。 案例介绍:求助者在
对存在振动的设备,一些部件的连接方式采用焊接等新工艺代替铆接工艺。采用此工艺的目
最新回复
(
0
)