2. 职称英语
  3. To understand the marketing concept, it is only necessary to understand the

To understand the marketing concept, it is only necessary to understand the

游客2024-10-19  29
问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "【C2】______salesmanship" to move as much of these goods as possible. Such production and【C3】______focuses on the needs of the seller to produce goods and then【C4】______them into money.
    Marketing,【C5】______, focuses on the wants of consumers. It begins with first analyzing the【C6】______and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C7】______trying to sell【C8】______is easiest to produce or buy for resale, the makers and dealers first【C9】______to find out what the consumer wants to buy and then【C10】______making it【C11】______for【C12】______.
    This concept does not imply that business is benevolent or that consumer satisfaction is given【C13】______over profit in a company. There are always【C14】______to every business transaction — the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is【C15】______understanding and catering to customers.
    A(n)【C16】______example of the importance of catering to the consumer【C17】______itself in mid-1985, when Coca Cola changed the flavor of its drink. The【C18】______of the new flavor by a【C19】______portion of the public【C20】______a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! [br] 【C19】
选项 A、small
B、considerable
C、meaningful
D、considerate
答案 B
解析 篇章题。上下文理解题。第一，根据本段首句指出的这是一个表现迎合消费者至关重要的突出例子，同时又根据“回归经典可乐运动”的发起，可以推断出反对新口味的人数不会很少。选项considerable“相当大的，可观的”，指在数量、范围或程度上很大，如：a considerable distance一段颇远的距离。此处为“相当多的一部分公众”，正合题意，为正确答案。small表数量少，与题意正好相反。meaningful“有意义的”。considerate拼写与considerable相近，但含义相差较远，意为“考虑周到的”。可见二者也均不符题意。
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