2. 职称英语
  3. Reebok executives do not like to hear their stylish athletic shoes called "

Reebok executives do not like to hear their stylish athletic shoes called "

游客2024-10-16  3
问题      Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high performance athletic footwear to product lines, all of which should attract new and varied groups of customers.
     Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket retailing network that helped push sales to $ 1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $ 27 to $ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the com party’s view that consumers judge the quality of the brand by the quality of its distribution.
     In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors( and the number of shoes supplied to stores) , partly out of necessity. At times the unexpected demand for Reebok’s exceeded sup ply, and tile company could barely keep up with orders from the dealers it already had. These fulfilment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in a bout five thousand retail stores in the United States.
    Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of tile aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores. [br] One reason why Reebok’s managerial personnel don’t like their shoes to be called "footwear for yuppies" is that ______.
选项 A、they believe that their shoes are popular with people of different age groups
B、new production lines have been added to produce inexpensive shoes
C、yuppies usually evokes a negative image
D、the term makes people think of prohibitive prices
答案 A
解析 本题测试细节信息，侧重于综合分析能力。原文第一段第二句谈到Reebok公司的行政管理人员认为 Reebok的鞋对各种不同的市场分支都有吸引力，新推出的篮球鞋和童鞋可以满足18岁以下的少年儿童的需求，还有为不做健身操和跑步的年龄大的顾客准备的步行用鞋等，电就是说不仅仅是为雅皮士准备的鞋，最后一句强调，所有的鞋都会吸引新的和各种各样的顾客。由此可知，选项A是正确答案。选项C、D在原文中没有信息；选项B中in expensive在原文中没有信息，所以该项也不对。因此A项为正确选项。
转载请注明原文地址:https://tihaiku.com/zcyy/3804146.html
相关试题推荐
随机试题
最新回复(0)