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  3. The Luxury Consumes One feature of newfound wealth i

The Luxury Consumes One feature of newfound wealth i

游客2024-10-15  30
问题                         The Luxury Consumes
    One feature of newfound wealth in the developing world has been the embrace of Western luxury labels. But since the global economy fell apart, the rich classes have cooled their spending on Chanel handbags and Gucci shoes. That doesn’t mean they’ve given up luxury fashion altogether. They are turning to smaller, local designers who are using the market depression to develep homemade luxury brands and compete with Armani by providing high-quality luxury products at a fraction of the price.
    In India, the crisis has translated into an unexpected opportunity for Manish Arora and Rajesh Pratap Singh, two of the country’s most talented designers. Both translate aspects of Indian culture and taste into unique contemporary collections, combining Indian color sense and decoration with strict Western tailoring. Their pieces have global appeal but also speak specitically to Indian customers. For as little as $350, Indian shoppers can purchase a dress at either designer’s main store in Mumbai, indulging their inner pursuit of fashion without feeling guilty. "Indian designers have been sensitive to market conditions and have adjusted both their product and prices, allowing customers to have a sense of getting a good bargain even at the top end." Says luxury retail consultant Sabina Chopra.
    These markets all share certain traits: cheap, highly skilled craft labor; interest in abundant color and ornament; and a new class of millionaires still discovering the pleasures of distince cosumption. Their consumers are dilighted to buy a statement piece by one of their own designers for a third of the price of a comparable Western creation. It goes beyond savings; there’s an element of pride at work, too. No longer content to simply contribute cheap labor for Western articles, they’re developing luxury in their own image. This sense of power is the start of a shift that promises to transform the luxury business into a truly globalized (全球化的) marketplace. Today, Western brands are learning to exist together with local brands in foreign markets. Tomorrow, they’re likely to face serious competition from these upstarts(后起之秀) on their home range of London, Milan, Paris or New York. [br] Why did the newfound wealth spend less money on Chanel handbags?
选项 A、They have bought too many of them, which cost too much money.
B、The situation of the global economy was very good for the time being.
C、They decided to get rid of luxury fashion from their daily life.
D、They found there were local products with the same quality.
答案 D
解析 事实细节题。由题干关键词newfound wealth和Chanel handbags定位到第一段。发展中国家的新兴富豪都喜欢购买奢侈品，但金融危机后他们购买奢侈品的热情降低，是因为转向了当地名气较小但是质量豪不逊色的生产商。故[D]“他们发现本国有相同品质的奢侈品”与文章意思相符。[A]“他们已经买了太多，花掉了很多钱”，本段第一句说明他们喜欢购买奢侈品，但并未提到花钱太多导致要节省的问题，故排除；[B]“全球的经济形势一片大好”，本段第二句说明自从经济不景气他们就减少了购买奢侈品的机会，与文意刚好相悖，故排除；[C]“他们决定把奢侈品排除在日常生活之外”，与本段第三句意思不符，故排除。
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