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In The Art of Choosing, Sheena Iyengar, a business professor at Columbia Uni

游客2024-10-10  31
问题     In The Art of Choosing, Sheena Iyengar, a business professor at Columbia University and a leading expert on decision making, tells us that making sound choices is even more difficult than we think. To learn how to make better decisions, we first need to become aware of the pitfalls(陷阱)we typically encounter.
    Iyengar reveals, for example, that having many options to choose from does not lead to better outcomes, despite popular assumptions to the contrary. For instance, she found that consumers were far more likely to buy jam when given fewer flavor choices, not more. " We frequently pay a mental and emotional tax for freedom of choice, " she writes. To become better choosers, Iyengar proposes that when confronted with an abundance of options, people should focus first on the easiest elements of the decision and work up to the more complex parts.
    She illustrates this point using one study in which Audi buyers had to choose among 144 total car features. One group started with the features that required fewer options, such as whether they wanted leather or upholstered interiors, and worked up to features with many options, such as choosing among 56 colors for the car’s interior and exterior. The other group started with the hardest choices and moved toward the easier ones. In the end, those in the group that went from the hardest to easiest spent an average of 1, 500 euros more on their cars than the other group and reported they were less happy with their decisions.
    Iyengar also explains that we often make decisions not based on our tastes but on how we think our decisions will be perceived. In 2000 a team of psychologists at the Massachusetts Institute of Technology and Columbia University showed that people receiving a free sample of beer chose against their tastes to avoid looking like copycats to their peers. Individuals who picked their beers in private, however, chose what they enjoyed and said they were happy with their decisions. Iyengar points out that the people who chose against their tastes were often unconscious of what motivated their decisions. Thus, she proposes that one way to avoid strong and sometimes silent influences is to try to become more aware of them in the first place.
    Ultimately, Iyengar wants us to recognize that our decisions—both the mundane(普通的)and momentous—are influenced by many factors and that the more we recognize those factors, the more satisfied we will be. [br] To make a good decision, Iyengar made the following suggestions EXCEPT that______.
选项 A、we need to know what difficulties we are facing with
B、we need to have more options to select from
C、we need to notice those strong and silent influences at first
D、we need to recognize more factors affecting our decisions
答案 B
解析 细节题。原文第二段第一句指出：“艾杨格表示，拥有更多的选项并不能带来更好的结果”，由此可知，[B]”我们需要拥有更多的选项来供我们选择”并不是艾杨格所提出的建议，故为本题答案。原文第一段最后一句指出：“要学会如何做出更好的决定，首先我们需要弄明白哪些是通常会遇到的困难”，[A]”我们需要知道我们所面临的问题”符合该建议所表述的内容，故排除；原文第四段最后一句指出：“艾杨格提出有一种方式能避免这些强大的、潜移默化的影响因素，那就是从一开始我们就更加了解这些影响因素”，[C]”我们首先需要注意这些潜移默化的强大的影响因素”符合该句文意，故排除；原文最后一段表明：“艾杨格想让我们认识到，我们的决定——不论是普通的还是重大的——都受到许多因素的影响，而我们对这些因素的认识越多，我们就会感觉越满意”，[D]”我们需要意识到更多的影响我们决定的因素”正是艾杨格在本段所提出的建议，故也排除。
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