首页
登录
职称英语
One of the more discernible trends in the financial-service industry in re
One of the more discernible trends in the financial-service industry in re
游客
2024-10-08
0
管理
问题
One of the more discernible trends in the financial-service industry in re cent times has been the adoption of programs designed to encourage more personalized relationships between an institution’s employees and its clients, particularly those clients who are major depositors. The expression most commonly used to describe this type of program is "relationship banking". A good definition is provided in the 1985 book "Marketing Financial Services":
In relationship banking the emphasis is on establishing a long-term multiple-service relationship; on satisfying the totality of the client’s financial service needs; and on minimizing the need or desire of clients to splinter their financial business among various institutions.
Implicit within any definition of relationship banking is recognition that the financial-service requirements of one individual or relatively homogeneous group. A successful relationship banking program is, therefore, dependent in a large part on the development of a series of "financial-serviced packages": each designed to meet the needs of identifiable homogeneous groups.
Another dimension of relationship banking is the development of highly personalized relationships between employee and client. In most financial institutions today the client is serviced by any employee who happens to be free at the time, regardless of the nature of the transaction. Personalized relation ships are therefore difficult to establish. In a full relationship banking pro gram, however, the client knows there is one individual within the institution who has intimate knowledge of the client’s requirements and preferences regarding complex transactions. Over time, the client develops a high level of confidence in this employee. In short, a personalized relationship evolves between client and employee. [br] With what subject is the passage mainly concerned?
选项
A、The decline of the financial-service industry.
B、Variety within financial services.
C、A way of making banking more personal.
D、Increasing everyday banking transactions.
答案
C
解析
此题为主旨题。A项文中未涉及。B)文中第二段谈到不同的客户有不同的需求,并未把财政服务的多样性作为主题进一步挖掘。 C)文章从财政服务业实施个性化服务的新趋势开始到结尾的提供更好的一对一的个性化服务都是围绕这一主题进行论述的,因此C项符合题意。D项文中未加阐述。
转载请注明原文地址:https://tihaiku.com/zcyy/3792600.html
相关试题推荐
______thepeopledirectlyinvolvedinthetouristindustrymaybenefit,others
Oneofthemorediscernibletrendsinthefinancial-serviceindustryinre
Oneofthemorediscernibletrendsinthefinancial-serviceindustryinre
Oneofthemorediscernibletrendsinthefinancial-serviceindustryinre
Industryshouldgetridofhalfitsbosses,saysbehavioralpsychologistAlf
Inthispoorcountry,survivalisstilltheleadingindustry;allelseis______
Whatpeculiarproblemisthetelecommunicationsindustrycurrentlyfacing?[orig
______maynotberesponsiblefortheruinofthewineindustryinBritain.[orig
Computersarealreadywidelyusedinindustryandinuniversitiesandthetimem
Whatpeculiarproblemisthetelecommunicationsindustrycurrentlyfacing?[orig
随机试题
_______proposalsshouldbeputintopracticenomatterhowharditwillbe.A、The
[originaltext]W:Iabsolutelylovewhatyou’rewearingtoday.Seriously,itlooks
PassageTwo(1)SocialmobilityintheU.K.couldbereversedunlesst
【B1】[br]【B5】A、forB、withC、toD、aboutC全句说某公司认为ithasfoundasolution_____th
在通风与空调施工图的组成中,设备包括()。A.制冷设备 B.空调设备 C.
某软件项目进行到测试阶段时,发现概要设计说明书中存在一处错误,因此要进行修改,以
Thechangeinthatvillagewasmiraculou
某店铺的购买价格为60万元,购买者用现金支付20万,其余的为借贷资金,如果店铺进
历史研究法中属于第二层次的研究是( )A.马克思主义方法论的研究 B.史学理
逆时钟曲线法的不足之处在于( )。A:对于复杂K线,量价关系无法有效诠释 B
最新回复
(
0
)