首页
登录
职称英语
Last year, 35 percent of final year students expected to enter the graduate
Last year, 35 percent of final year students expected to enter the graduate
游客
2024-10-08
32
管理
问题
Last year, 35 percent of final year students expected to enter the graduate job market, compared with 49 percent in 1998; the number wanting to start their own business has risen from 35 percent to 43 percent in five years.
Jason Frank, the marketing and research director at the communications agency SAS, says this creates tough competition for the good graduates. "Companies are finding it difficult and expensive to attract top talent," he says. "The people doing this sort of thing (running their own businesses) are often the sort of people that they want."
The supermarket giant Sainsbury’s conducted a lot of research into what graduates wanted in an employer and used this information to develop appealing graduate advertising. Unfortunately, the reality didn’t always match the glitz. "People would say things such as, ’Where’s my office?’ but there wasn’t one--it’s working on the shop floor," says the director of the recruitment department. This mismatch was one of the reasons cited when people left the scheme early. "Where it becomes difficult for us is that retail isn’t seen as a sexy career. In the past we’ve fallen into the trap of trying to compete about being sexy, but now we’re looking at what the job actually involves. Let’s be really honest with them about what life’s going to look like." Now graduates know before they start that they will be expected to work hard on the shop floor in return for early responsibility, such as running their own team.
Frank says that a warts-and-all approach to recruitment marketing will probably reduce the number of applicants, but should also make sure the people who do apply are a better fit for the company. "When people go in with the wrong expectations everyone’s wasting their time. The student starts on a bad note, there’s not a cultural fit, he might not have the right skills and the company will spend £100,000 training him and he will be gone in two years," Frank advises companies to use a niche marketing approach that targets segments of the student population, rather than trying to get everyone on every campus to read their brochure. It’s also up to students to ensure that they think carefully about what work environment will suit them. Frank says that many fail to do any research at all. "They end up sending out applications to the companies that they have heard of in campus advertising, regardless of whether they truly know what the company does." [br] In the last paragraph, Frank lists all of the following as the factors contributing to the difficulty of recruitment ______.
选项
A、some companies do not have a clear target when they are doing the marketing
B、some students make hasty decisions about their jobs
C、many students do not have the required research skills
D、many students have little knowledge about the companies they apply for
答案
C
解析
在最后一段后半部分Frank分析了造成人员招募困难的几个原因,包括公司主攻对象不明确,毕业生草率作决定,对投简历的公司不了解,不作任何调查等,因此选C。
转载请注明原文地址:https://tihaiku.com/zcyy/3791666.html
相关试题推荐
Lastyear,35percentoffinalyearstudentsexpectedtoenterthegraduate
Ph.Dstudentswhohaven’tcompletedtheirdissertationsbythetimetheirfellow
ThelatePresidentoftheschoolgraduatedfromafamousuniversity.Theunderli
Youmustinsistthatstudentsgiveatruthfulanswer______withtherealityofth
Theteachertoldthestudentstostayintheclassroomandtheydid______.A、abso
Thetuitionfeesare______tostudentscomingfromlow-incomefamilies.A、approach
Inthefaceofunexpecteddifficulties,hedemonstratedatalentforquick,____
______toschoollifewaslessdifficultthanthepupilhadexpected.A、AdheringB
StudentshavebecomeobsessedwithbuildingimpressiveCVs.Butisn’tthere
StudentshavebecomeobsessedwithbuildingimpressiveCVs.Butisn’tthere
随机试题
Shynessisthecauseofmuchunhappinessforagreatmanypeople.Shypeopl
Onedayalltheempolyeesofaveryfamouscompanyreachedtheirofficeanda
Nomatterifyou’releafingthroughthoseglossyadmissionsbrochures,attend
HowPracticeCanDamageYourEnglishI.Newinterpretations
计算机中CPU对其访问速度最快的是。A.内存 B.Cache C
患者女,28岁。性乱史5年,现因“不明原因颈部及腋窝淋巴结肿大1个月,伴发热、乏
患者,男性,51岁,2年前无诱因出现柏油样便,伴头晕、乏力,但无腹痛、呕吐、呕血
当交流电源电压加到变压器的一次绕组后,在一次侧绕组中会有交流电流流过。
某单位转让旧房作为公租房,增值额未超过扣除项目金额的20%,其土地增值税应( )
我国普通高中的课程培养目标是() A.初步树立正确的政治方向 B.掌
最新回复
(
0
)