首页
登录
职称英语
[originaltext]W: Frank, we just got our sales figures in and the numbers are ve
[originaltext]W: Frank, we just got our sales figures in and the numbers are ve
游客
2024-09-18
20
管理
问题
W: Frank, we just got our sales figures in and the numbers are very disappointing. What’s going on here?
M: Maybe we should brainstorm some ideas for a radical reinvention of our sales and marketing plan.
W: Yeah, let’s do that right now. What do you think is the problem?
M: Well, it seems our competitors have managed to carve a niche in the market.(6)They are now perceived as more "cool" or trendy than we are. Perhaps we should consider getting some celebrity endorsements.
W: That’s not a bad idea.
M: I’d also suggest we reevaluate our packaging. Right now the box we sell our product in seems a little drab and colorless.
W: Yes, we could redesign our packaging. But on the other hand, there is a recent trend to move away from excessive packaging. You know, to help save the environment.
M: That’s another way we could go.(7)We could reduce our packaging, and then advertise our environment-friendly business policies. Being "green" is definitely cool these days.
W: What about our pricing? Are we competitive?
M: Actually, we are roughly 15% more expensive than our closest competitors.(8)But it’s going to be hard to cut costs any further, as we are already operating on a very slim margin.
W: There’re always ways to cut costs: we just have to think outside the box. Perhaps we should consider relocating one of our factories to a more cost-efficient country.
M: We can also talk to our vendors about where they place our products. Perhaps if they’re placed in a more prominent location in stores, they’ll catch the eyes of more customers.
W:(9)Would it help if we offered a mega sale to clear out some of our inventories? We might not make a lot of money, but we might gain some brand awareness.
M: That’s a great idea. Getting people talking about our brand would be a big boost.
W: Another idea is for us to reevaluate where we are spending our advertising dollar.
M: Right now, we break it down between all the major media outlets.(10)Television advertising gets 45% of our budget, 30% goes to print media, 20% goes to radio and 5% goes towards advertising online.
W: I think we should boost our online advertising. Online ads are cheap and they can reach a much wider audience.
M: All right, I’ll ask the advertisement department to make the changes.
W: If we can implement these new ideas by the end of this quarter, we might be able to reverse our sales slide and put ourselves in position for a major rebound to come next year.
M: That would be great.
6. What is the man’s idea about being trendy?
7. What is the way to deal with packaging to follow the recent trend of being " green" ?
8. What does the man imply about their pricing?
9. Why does the woman suggest offering a mega sale?
10. What takes up the most part of their advertising cost?
选项
A、Print media advertising.
B、Radio advertising.
C、Online advertising.
D、Television advertising.
答案
D
解析
本题考查细节。由句(10)可知,他们在广告宣传上的成本分布是:电视广告占45%,报纸杂志占30%,广播占20%,其他5%是网上宣传。由此可知,份额最多的是电视广告,因此答案为D。
转载请注明原文地址:https://tihaiku.com/zcyy/3762826.html
相关试题推荐
[originaltext]W:Frank,wejustgotoursalesfiguresinandthenumbersareve
[originaltext]W:Hey,Tom.Gotasecond?M:Sure,what’sup?W:(6-1)Thecompany
[originaltext]W:Hey,Tom.Gotasecond?M:Sure,what’sup?W:(6-1)Thecompany
[originaltext]W:Hey,Tom.Gotasecond?M:Sure,what’sup?W:(6-1)Thecompany
[originaltext]W:Hey,Tom.Gotasecond?M:Sure,what’sup?W:(6-1)Thecompany
[originaltext]W:Hey,Tom.Gotasecond?M:Sure,what’sup?W:(6-1)Thecompany
[originaltext]W:(1-1)Hey,Jimmy.AcoupleofusaregoingtoSam’sBarafterwo
[originaltext]W:(1-1)Hey,Jimmy.AcoupleofusaregoingtoSam’sBarafterwo
[originaltext]W:(1-1)Hey,Jimmy.AcoupleofusaregoingtoSam’sBarafterwo
[originaltext]W:(1-1)Hey,Jimmy.AcoupleofusaregoingtoSam’sBarafterwo
随机试题
Toliveinafirsttiercityornotisaquestionformanypeople,especiallyco
Inthedevelopedcountries,thedominantfactorinthenextsocietywillbe
Issuesconcerninghumanlearningareamongthecriticaltopicsineducation
SlowDownYourPaceofLife1.Putyourphoneaway■Avoiddistractions:【T1】___
江海大学的校园美食节开幕了,某女生宿舍有5人积极报名参加此项活动,她们的姓名分别
对一座剧院主动防火系统进行分析包括()。A.自动喷水灭火系统的设置 B.
关于下列疾病相对应的肿瘤标记物错误的是A.神经母细胞瘤:尿VMA.B.肾母细胞瘤
确诊为关节脱位的依据是()。A.疼痛 B.肿胀 C.功能障碍 D.瘀斑
急性心肌梗死死亡的主要原因是A:心源性休克 B:心力衰竭 C:疼痛 D:高
关于行政许可听证的表述中,有误的是( )。A.行政许可直接涉及申请人与他人之间
最新回复
(
0
)