首页
登录
职称英语
(1)Until recently, women in advertisements wore one of three things—an apron
(1)Until recently, women in advertisements wore one of three things—an apron
游客
2024-09-16
0
管理
问题
(1)Until recently, women in advertisements wore one of three things—an apron, a glamorous dress or a frown. Although that is now changing, many women still feel angry enough to deface offending advertisements with stickers protesting, "This ad degrades women." Why does this sort of advertising exist? How can advertisers and ad agencies produce, sometimes after months of research, advertising that offends the consumer?
(2)The Advertising Standards Authority(the body which deals with complaints about print media)is carrying out research into how women feel about the way they are portrayed in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often irritated by the way they are seen in ads, few feel strongly enough to complain.
(3)Women are not the only victims of poor and boring stereotypes—in many TV commercials men are seen either as useless, childish fools who are unable to perform the simplest household tasks, or as inconsiderate boors, permanently on the lookout for an escape to the pub. But it is women who seem to bear the brunt of the industry’s apparent inability to put people into an authentic present-day context.
(4)Yet according to Emma Bennett, executive creative director of a London advertising agency, women are not infuriated by stereotypes and sexist advertising. "It tends to wash over them; they are not militant or angry—they just find it annoying or tiresome. They reluctantly accept outdated stereotypes, but heave a sigh of relief when an advertisement really gets it right." She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it is handled. "Researchers have often asked the wrong questions. The most important thing is the advertisement’s tone of voice. Women hate being patronized, flattered or given desperately down-to-earth common sense advice."
(5)In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and until people on the receiving end take the business seriously and make their feelings known, the process of change will remain laboriously slow. [br] What do women usually do with advertisements that offend them?
选项
A、They are irritated and tend to bring lawsuits against the advertisements.
B、They are indignant and tend to strongly object to the advertisements.
C、They are angry and tend to refuse to buy the products.
D、They are upset and tend to feel ashamed of the images.
答案
B
解析
第1段第2句描述了女性对使她们感到不快的广告的态度:angry,但仅此而已,原文没有提到她们是否会诉诸法律(A),或罢买相关产品(C),也没有提到她们会感到ashamed(D),因此,本题应选B。
转载请注明原文地址:https://tihaiku.com/zcyy/3759918.html
相关试题推荐
Inthemidstofthelumberingeurocrisis,internationallendersrecentlyur
ItissaidthatDaVinciisaversatilemanwhoisgoodatmanythings.Theunde
Recently,aprestigiousuniversityassigneduniversitydormitorybasedonse
Therewassnoweverywhere,sothattheshapeofthingswasdifficultto______.A、
[originaltext]W:Hello,Tod!How’sitgoingrecently?M:Hi,Julia!Nicetosee
[originaltext]W:Hello,Tod!How’sitgoingrecently?M:Hi,Julia!Nicetosee
[originaltext]W:Hello,Tod!How’sitgoingrecently?M:Hi,Julia!Nicetosee
[originaltext]W:Hello,Tod!How’sitgoingrecently?M:Hi,Julia!Nicetosee
[originaltext]W:Hello,Tod!How’sitgoingrecently?M:Hi,Julia!Nicetosee
Therewassnoweverywhere,sothattheshapeofthingswasdifficultto______.A、
随机试题
BACHELOROFARTS-PRODUCTDESIGNAwarde
[originaltext]M:IjustfinishedreadingabookofshortstorybyHemlenGarlen
RecyclingOneofthemostimportantchangesinhow
There’sNoPlaceLikeHomeOnalmostanynightofthewee
Everymorning,whenIdrivepastthestreetcorner,Icanalwaysseethebig
甲公司系一家集规划设计、装备制造、工程施工为一体的国有大型综合性建设集团公司。2
对夜间会车时,两车灯光交会处产生炫光,形成视线盲区,此时非常危险,要谨慎小心。
根据我国法律体系,其法律效力从高到低的排列正确的是()。A.《宪法》、《建筑法
关于白细胞形态描述正确的是A.中性分叶核粒细胞胞浆颗粒粗大,橘红色颗粒充满胞浆B
根据《危险化学品输送管道安全管理规定》,施工单位实施(??)的作业,应当在开工前
最新回复
(
0
)