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  3. Comedy’s legendary Monty Python members—you know, "I’m a lumberjack(伐木工)and

Comedy’s legendary Monty Python members—you know, "I’m a lumberjack(伐木工)and

游客2024-09-15  8
问题     Comedy’s legendary Monty Python members—you know, "I’m a lumberjack(伐木工)and I’m okay, " the Killer Rabbit, the Dead Parrot—were tired of seeing their legendary sketches pirated and fuzzily posted on YouTube, free to whoever wanted a quick laugh. So they posted their own, higher-quality versions on YouTube—also free—but let fans know that complete DVD versions were available for purchase. Sales rose 23, 000 percent. "Free worked, and worked brilliantly... People are making lots of money charging nothing. Not nothing for everything, but nothing for enough that we have essentially created a country-sized economy around the price of $0.00." Anderson, 48, the editor of Wired magazine, discussed the allure of zero with Jesse Kornbluth.
    In the 20th century, "free" meant giving away one thing to create demand for another. Get a free cell phone, for example, by buying a monthly plan. What is "free" now?
    Yes, 20th-century "free" was about real objects made of atoms. Real costs were involved, so the consumer paid one way or another. In the 21st century, "free" is digital bit with marginal costs. For all practical purposes, they really are free.
    In the digital economy, someone pays, but increasingly it’s not you. Google and Wikipedia, for example, don’t show up on your credit card. So how do you pay? Not with money, but with your time and attention. Some resources, of course, are scarce and getting scarcer; you pay for those. Digital goods and services, because they can be reproduced and distributed at almost no cost, are abundant.
    Once you’ve given content away on the Web, can you get people to pay? Absolutely. Use "free" to get an audience, then segment your user base so you have a free version and a premium one. The Wall Street Journal created a clever hybrid—some free articles, some available only to paid subscribers.
    I get the sense that—when it comes to news, anyway—we’ll soon have two classes of Internet users: 1)people who have money and will pay for quality reporting and analysis, and 2)people who are less well-off or care less about quality and will accept any information that’s free. So the elite will be better informed, and others may get trashier media.
    I’m simply observing what happens in economics when marginal costs fall. In economic terms, "free" is the law of gravity. I don’t tell the apple to fall; it just falls. I don’t tell water to flow downhill; it just does. In that way, it’s simple: As costs approach zero, "free" prevails. [br] According to the passage, which one is CORRECT?
选项 A、Complete DVD versions were all free on YouTube.
B、The conception of "free" is the same as that of the 20th century.
C、In the digital economy you will pay nothing to get information.
D、You will pay if you require the quality reporting and analysis.
答案 D
解析 细节题。此题考查对全文信息的把握。由第六段第一句可知，互联网客户将很快被分为两个群体，其中一部分就是有钱并愿意为优质的报道和分析付费的客户，[D]“如果想得到优质的报道和分析你将要付费”符合题干要求，故为正确答案。由第一段第二句可知，传奇蒙提巨蟒的成员们在YouTube网站上公布正版视频，但其目的是推进完整正版DVD的销售量，故排除[A]；第二、三段指出“免费”的概念发生了变化，故排除[B]；由第四段第五句可知，为了购买某些稀缺资源，你必须付费，故排除[C]“数字信息时代所有信息都是免费的”。
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