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The BBC has long dominated Britain’s media, and in recent years it has got even
The BBC has long dominated Britain’s media, and in recent years it has got even
游客
2024-09-06
55
管理
问题
The BBC has long dominated Britain’s media, and in recent years it has got even bigger. Many local newspapers are dying. The technological change that has caused other media outlets to【C1】______has given the BBC new scope for expansion. It has a huge online presence and an increase of digital television channels and radio stations. With a(n)【C2】______of around 23,000, it is the largest broadcaster in the world.
The BBC makes good use of some of this money. Its documentaries, serious radio output (such as "Today" ) and website are excellent. Although polls show trust in it is【C3】______, the BBC remains respected around the world and is a handy tool for projecting British interests.
The BBC’s size, as Mr. Entwistle【C4】______out, is a problem not just for the competition but for the organization itself. Its full management means that those at the top do not know what’s going on at the【C5】______, and affects creativity. Few of its dramas or comedies are world-beaters. Even in news, recent big stories, such as phone-hacking and MPs’ expenses, have been exposed by other【C6】______ newspapers, not the powerful state-backed organization. Editors should edit— and be responsible for it—not report to compliance officers.
BBC needs a set of fixes quickly. One useful change would be to【C7】______the job of director-general into those of chief executive and editor-in-chief. The first would be a manager, charged with making the organization more efficient; the second would be a journalist,【C8】______with producing accurate, hard-hitting stories and refocusing the output on quality.
Britons are 【C9】______resistant to radical ideas. As the 20th century showed, that is, by and large, a good thing. The danger, though, is that 【C10】______organizations wither and die. The media business is one of Britain’s strengths. If it is to stay that way, the BBC needs to change.
A. staff B. naturally C. residents D. unreformed
E. shrink F. foundation G. charged H. pointed
I. modest J. bottom K. decrease L. declining
M. split N. impoverished O. definitely [br] 【C2】
选项
答案
A
解析
staff,上下文题。根据词性,此处应当填入名词。前后句在阐述BBC壮大的体现:huge online presence“庞大的网上业务”,an increase of digital television channels and radio stations“增加的数字电视频道和无线电台”;而数字23,000显然是指员工的数量,故选staff(员工)。
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