2. 职称英语
  3. Read carefully the following excerpt on college promotion films and then wri

Read carefully the following excerpt on college promotion films and then wri

游客2024-09-03  13
问题     Read carefully the following excerpt on college promotion films and then write your response in NO LESS THAN 200 words, in which you should:
    summarize the main message of the excerpt, and then
    comment on the "good-lookings" in college promotion films.
    You should support yourself with information from the excerpt.
    Marks will be awarded for content relevance, content sufficiency, organization and language quality. Failure to follow the above instructions may result in a loss of marks.
    Promote College Quality, Not Vanity
    Many colleges are reportedly exploiting their most "beautiful" female students as an advertisement to attract students to enrol in their institutions.
    A college is an integral part of society; it is not different from other educational institutions. There’s nothing wrong in launching enrolment campaigns on the Internet. But is it necessary to turn college admission into an entertainment show? Wouldn’t that undermine a college’s more important characteristics such as teaching quality, research facilities and campus culture?
    Some people presume that this is the best way to attract students to a college. But the question is: What do the students really want? The response of some students of Beijing Language and Culture University to this question can be surmised thus: I don’t want to talk about beautiful girls and handsome boys on the campus all day long, because I enrol in a college to study not to enjoy a fashion show.
    Yale University released a 16-minute enrolment promotion film in 2012 to introduce Yale’s colorful campus life. All those who took part in the promotion film were Yale students, teachers and non-teaching staff, and the film was appreciated by all. A promotion film of Peking University about its history and spirit in the same year, too, won public praise. The fact is that people care more about a college per se rather than its "beautiful" students.
选项
答案     "Good-Lookings" Not Worth Promoting
    The phenomenon that many colleges are reportedly utilizing their gorgeous students to campaign for enrolment sparks discussion. Some people in favor of the practice presume that this is the best way to attract students, while others believe that it is undermining more important characteristics such as teaching quality. As far as I am concerned, it is not a good idea to feature "good-lookings" in college promotion films.
    To begin with, people do not choose a school for its abundance of good-lookings, but rather for its teaching facilities, its campus environment. What’s worse, pretty faces give them the impression that the school is a place for fun and entertainment rather than for academic study, which will surely go against its intention. Besides, these promotion films convey wrong value to college students that beauty is of paramount importance. Therefore, they may prioritize physical attractiveness, follow fashion trend, and totally forget that they are supposed to acquire knowledge in college. This will inevitably lead to a twisted, beauty-oriented campus culture.
    To conclude, I think colleges should focus more on displaying their own characteristics on their promotion films than making use of the pretty faces as tools for advertisements.
解析     本题主要探讨如何看待大学“高颜值”的招生宣传片。首先应当总结概括材料中内容，再给出自己的观点。文章结构可安排如下：
    第一段：简要概括材料内容，提出自己的看法——用高颜值学生来进行招生宣传并不是一个好主意。
    第二段：分两点铺陈论述自己的观点。首先，学生并不会因为学校有很多高颜值学生而选择就读；再者，这些招生宣传片给学生传达了不正确的观念，让这些学生认为美貌是最重要的东西。
    第三段：总结全文，重申观点——高校在其招生宣传中应该更加注重展现其特点，而不是把他们的高颜值学生作为宣传的手段。
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