首页
登录
职称英语
A. weak B. as C. difficult D. convincing E. missing F. surprise G. consu
A. weak B. as C. difficult D. convincing E. missing F. surprise G. consu
游客
2024-09-03
2
管理
问题
A. weak B. as C. difficult D. convincing E. missing
F. surprise G. consumption H. prices I. conversely J. help
K. foxed L. off M. overwhelmingly N. spot O. dumb
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are【C1】______ a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’ attitudes to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are【C2】______ at fractions.
Consumers often struggle to realise, for example, that a 50% increase in quantity is the same as a 33% discount in price. They【C3】______ assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a bonus pack than when it carried an equivalent discount.
This numerical blind【C4】______ remains even when the deal clearly favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%【C5】______ the price. The discount is by far the better proposition, but the experiment shows the supposedly clever students viewed them【C6】______ equivalent Marketing types can draw lessons beyond just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more【C7】______ to talk about the number of extra miles per gallon it does, rather than the equivalent percentage fall in fuel【C8】______.
There may be lessons for officials who regulate prices too. Even well-educated shoppers are easily【C9】______. Sending everyone back to school for maths seems out of the question. But more prominently displayed unit prices in shops and advertisements would be a great【C10】______. [br] 【C7】
选项
答案
D
解析
此处为it is+a.+to do sth.句型,因此空格应填入形容词。本句具体举例说明如何宣传新车的功率,空格后对两种不同的方法进行了比较,前者是多跑的公里数(对应赠品),后者是下降的燃油消耗百分比(对应折扣),结合上文的“人们更爱赠品”,可见前者会更convincing“令人信服的”。
转载请注明原文地址:https://tihaiku.com/zcyy/3741850.html
相关试题推荐
It’san_____difficultproblem,whichevenmanyprofessionalscannotworkout.A、e
Ina______market,it’sdifficulttosellgoodsunlessyouloweryourprices.A、de
Hesaiditwouldnotbeallthatdifficulttoreachapeacefulconclusiontothe
Hesaiditwouldnotbeallthatdifficulttoreachapeacefulconclusiontothe
Theyovercameallthedifficultiesandcompletedtheprojecttwomonthsaheadof
Itisdifficulttobelievethenewspaperaccountsoftheriotsbecauseofthewa
Inthefaceofunexpecteddifficulties,hedemonstratedatalentforquick,______
There______beanydifficultyinpassingtheroadtestsinceyouhavepracticed
Homeagain,Iwassurprisedtofindthatthevillage______hadgrownintoabeaut
Hesaiditwouldnotbeallthatdifficulttoreachapeacefulconclusiontothe
随机试题
他的成功比人们先前预料的要快很多。Hissuccesscamesoonerthanwaspredicted.汉语里“先前预料的”是约定俗成的习惯说法
Pleasekeepadetailed______oftheworkthatyouhavedone.A、paperB、ideaC、ex
一个是上课的时候有块石头砸进来了,你怎么办?
咳声如犬吠,伴有声音嘶哑、呼吸困难多见于A、白喉 B、顿咳 C、百日咳
(2017年真题)对于信托(契约)型股权投资基金的而言,基金份额的转让涉及(
公民的基本权利也称()。A、法律权利 B、民主权利 C、法定权利 D、宪
关于货币的时间价值,下列表述正确的有()。 Ⅰ.现值与终值成正比例关系 Ⅱ
某公司在北京成立分公司,王先生被聘为总经理,随着分公司的发展,王先生决定提拔一名
自动化仪表不锈钢管路安装固定时,不应与( )材料直接接触。A.黄铜 B.木质
预制混凝土板水平运输时,叠放不宜超过()。A.3层 B.4层 C.5层 D
最新回复
(
0
)