2. 职称英语
  3. A. weak B. as C. difficult D. convincing E. m

A. weak B. as C. difficult D. convincing E. m

游客2024-08-31  30
问题     A. weak        B. as           C. difficult        D. convincing        E. missing
    F. surprise    G. consumption  H. prices           I. conversely        J. help
    K. foxed       L.off           M. ovemhelmingly    N. spot              O. dumb
    When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are【C1】________ a trick.
    A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’ attitudes to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are【C2】________ at fractions.
    Consumers often struggle to realise, for example, that a 50% increase in quantity is the same as a 33% discount in price. They【C3】________ assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a bonus pack than when it carried an equivalent discount.
    This numerical blind【C4】________ remains even when the deal clearly favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%【C5】________ the price. The discount is by far the better proposition, but the experiment shows the supposedly clever students viewed them【C6】________ equivalent.
    Marketing types can draw lessons beyond just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more【C7】________ to talk about the number of extra miles per gallon it does, rather than the equivalent percentage fall in fuel【C8】________.
    There may be lessons for officials who regulate prices too. Even well-educated shoppers are easily【C9】________. Sending everyone back to school for maths seems out of the question. But more prominently displayed unit prices in shops and advertisements would be a great【C10】________.  [br] 【C7】
选项
答案 D
解析 此处为it is+a．+to do sth．句型，因此空格应填入形容词。本句具体举例说明如何宣传新车的功率，空格后对两种不同的方法进行了比较，前者是多跑的公里数，(对应赠品)，后者是下降的燃油消耗百分比(对应折扣)，结合上文的“人们更爱赠品”，可见前者会更convincing“令人信服的”。
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