首页
登录
职称英语
Read the following passage. Choose from the sentences A—G the one which best fit
Read the following passage. Choose from the sentences A—G the one which best fit
游客
2024-08-05
10
管理
问题
Read the following passage. Choose from the sentences A—G the one which best fits each gap of 61— 65. There are two extra sentences which you do not need to use.
As people spend more time on social media, advertisers are following them. Earlier this year Bavarian Motor Works(BMW)advertised on WeChat, a popular messaging app in China with around 550 million monthly users. But its ads were shown only to those whose profiles suggested they were potential buyers of expensive cars. Others were shown ads for more affordable stuff, such as smartphones. The campaign bruised a few egos. Some of those not shown the BMW ad complained, referring to themselves as losers.
【R1】______But it was also an example of how marketing chiefs are struggling to find the right way to reach consumers on new digital platforms, where they are spending ever more of their time.
【R2】______Today it has become a pillar of the advertising industry. Social networks like Facebook, Twitter and Linkedln have cultivated vast audiences: 2 billion people worldwide use them, says eMarketer, a research firm. Online advertising of all sorts continues to grow, and within that category, spending on social-media ads has gone from virtually nothing a few years ago to perhaps $20 billion this year.
【R3】______This means ads can be aimed at them with an accuracy that is unthinkable with analogue media. For example, Chevrolet, an American car brand, has sent ads to the Facebook pages and Twitter feeds of people who had expressed an interest in, or signed up to test-drive, a competitor’s vehicle.
【R4】______Facebook, Twitter, Instagram and other platforms are selling ads containing " buy now" buttons, which let users complete a sale on the spot. It is too early to tell how many consumers want such a convenience, but the social platforms foresee a future in which they get paid by advertisers to provide instant-shopping services that make the platforms more useful to their members, and get them to spend more time on them.
【R5】______Instead of creating a single, broad-brush message that will run across television, radio, print and outdoor, they are producing many variations on a theme, matching each to the subset of consumers they judge most likely to respond to it. Last month Lowe’s, an American home-improvement retailer, ran a campaign on Facebook in which users were sent one of several dozen versions of its ad, depending on which part of their homes they had mentioned on social media.
Questions 61 to 65
A. Marketing chiefs also need to think through efforts to give their brands "online personalities".
B. Advertisers like social-media platforms because they gather all sorts of data on each user’s age, consumption patterns, interests and so on.
C. Such fine-tuned targeting means that the distinction between advertising and ecommerce is becoming blurred.
D. But in attempting to ride social-media trends, companies can easily fall flat on their faces.
E. To wring the most out of the ability to target consumers precisely on social media, ad agencies are making big changes to their campaigns.
F. The carmaker’s experience shows the complexities of advertising today, when it is so easy for dissatisfied customers to make their voices heard.
G. Not long ago social-media marketing was something that brand managers might ask their summer interns to deal with. [br] 【R2】
选项
答案
G
解析
根据“它已成为广告产业的支柱”一句,以及后文提到的“social network”,可推测文章第三段第一句应与“社交网络平台”有关。G项意为“不久前社交媒体营销还只是品牌经理让夏日实习生处理的东西”,与本段第二句形成对比并谈到了社交媒体,最符合语境。
转载请注明原文地址:https://tihaiku.com/zcyy/3706788.html
相关试题推荐
Followingthepatternshowninthenumbersequencebelow,whatisthemissingnu
WhichofthefollowingisNOTmentionedasoneofthepenalties?[br][original
WhichofthefollowingisNOTmentionedasoneofthepenalties?[originaltext]A
WhichofthefollowingisNOTmentionedasoneofthepenalties?[br][original
WhichofthefollowingisNOTmentionedasoneofthepenalties?[originaltext]A
Followingthepatternshowninthenumbersequencebelow,whatisthemissingnu
Writeaboutthefollowingtopic.AsthepopularityoftheInternetcontinuesto
LookatthefollowingtableaboutthetimespentbyBritishmalesandfemaleson
Whatphraseandwordaresuggestedbythefollowingwordpictures?Choosetheon
WhichofthefollowingbooksiswrittenbyMarkTwain?A、TheHouseoftheSevenG
随机试题
TwitterFictionIntoday’slecture,I’dliketotalkabouttellingstories
Eachsummer,nomatterhowpressingmyworkschedule,Itakeoffonedayexc
[originaltext]M:Hey,Cathy,didyoureadthisarticleinamagazine?[1]I
在机械零件的强度条件式中,常用到的“计算荷载”一般为( )。A.小于名义荷载
下列药物中,()为治疗过敏性休克的首选药。A.肾上腺素 B.多巴胺 C.异
患儿女,2岁。消瘦,易患感冒,查体:贫血貌。血液检查结果RBC3.2×1012
2022年4月2日,习近平同阿塞拜疆总统阿利耶夫互致贺电,庆祝两国建交()
(2021年真题)甲有限责任公司(简称甲公司)为增值税一般纳税人。收到乙投资方作
为了有效控制建设工程项目目标,项目监理机构可采取的技术措施是()。A.审查
反映企业财务状况的会计要素有()。A.收入 B.所有者权益 C.资产
最新回复
(
0
)