首页
登录
职称英语
Sales promotion is the process of persuading a potential customer to buy the
Sales promotion is the process of persuading a potential customer to buy the
游客
2024-08-04
4
管理
问题
Sales promotion is the process of persuading a potential customer to buy the product. It can be part of the personal selling process.
The main methods of sales promotion are:
Money off coupons—customers receive coupons, or cut coupons out of newspapers or a products packaging that enables them to buy the product next time at a reduced price.
Competitions—buying the product will allow the customer to take part in a chance to win a prize (e.g. Coca Cola ring pulls).
Discount vouchers—a voucher (like a money off coupon).
Free gifts—a free product when buy another product.
Point of sales materials—e.g. posters, display stands—ways of presenting the product in its best way or showing the customer that the product is there.
Loyalty cards—e.g. Nectar and Air Miles; where customers earn points for buying certain goods or shopping at certain retailers—that can later be exchanged for money, goods or other offers.
Loyalty cards have recently become an important form of sales promotion.
They encourage the customer to return to the retailer by giving them discounts based on the spending from a previous visit.
Loyalty card can offset the discounts they offer by making more sales and persuading the customer to come back.They also provide information about the shopping habits of customers— where do they shop, when and what do they buy?This is very valuable marketing research and can be used in the planning process for new and existing products. [br] Money-off coupons can be ____.
选项
A、got every time they go shopping
B、bought at a very low price
C、found on the products packaging
D、printed on a 10 dollar note
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3705115.html
相关试题推荐
BankTeller:MayIhelpyou?Customer:Yes,please.I’dliketoapplyforanaut
Salesperson:CanIhelpyou,sir?Customer:Yes,Iboughtthiswatchfromyoula
Salesperson:CanIhelpyou,sir?Customer:Yes,Iboughtthiswatchfromyoula
Printmakingisthegenetictermforanumberofprocesses,ofwhichwoodc
Printmakingisthegenetictermforanumberofprocesses,ofwhichwoodc
Printmakingisthegenetictermforanumberofprocesses,ofwhichwoodc
在探求真理的过程中,人们对客观规律的认识要经过艰苦曲折的过程。(Intheprocessof)Intheprocessofexploringt
AsthewindiestcountryinEurope,theUnitedKingdom’swindpowerpotential
AsthewindiestcountryinEurope,theUnitedKingdom’swindpowerpotential
Theprocessby【46】______ofwhichhumanbeingsarbitrarilymakecertainthing
随机试题
Stocks,bonds,landpeopleinvestindifferentthingsand(1).Butallinve
Tourismcancreatejobsandotheropportunitiesforalmostallcommunities.
Theterroristshad______theirprisonerinasmallroom.However,theyhadnot
Withrapidgrowthofworldpopulation,mainlyindevelopingcountries,thea
2006年5月,某书初版第1次印刷,次年8月重印。2009年1月,该书修订后出第
不适宜进行DSA检查的是A.良、恶性肿瘤的鉴别诊断 B.严重的心、肝、肾疾病
A企业主要进行地下矿山中铁矿的开采在进行开采作业时,该企业采用矿井电梯运送作业人
共用题干 王女士去年年初进行了一笔债券投资,该债券面值1000元,票面利率6.
容易引起骨折不连接的移位是A.成角移位 B.分离移位 C.侧方移位 D.旋
根据耕地占用税的相关规定,纳税人改变原占地用途,不再属于免征或减征情形的,应自改
最新回复
(
0
)