首页
登录
职称英语
In April 1985, the management of the Coca-Cola Company announced its decisio
In April 1985, the management of the Coca-Cola Company announced its decisio
游客
2024-07-29
48
管理
问题
In April 1985, the management of the Coca-Cola Company announced its decision to change the flavor of the company’s flagship brand. This decision was made based on the fact that Pepsi consumer re search discovered in blind taste tests that a majority of consumers preferred the taste of Pepsi to that of Coke. The "Pepsi Challenge" campaign made this public knowledge and Coke executives quickly moved to change America’s top brand. New Coke came in a new can, with updated red and silver graphics re placing the traditional red and white look. Although taste tests of the New Coke had shown that majority of those tested preferred the new product, these tests could not gauge(评估) the emotional appeal of the "old" Coke. In other words, consumers want their cake and eat it too. A large public cried one after another during the 79 days when old Coke was no longer on the shelves. Coca-cola quickly reintroduced the "old" Coke when they realized market share was falling and named it Classic Coke. Volume for the classic brand has risen 24 percent since 1984, making it the No. 1 soft drink in the land since 1987. Consumers became even more loyal to the brand after it was temporarily taken away from them.
选项
A、consumers’ Loyalty to the Old Coke Brand.
B、Competition between Coca-Cola and Pepsi.
C、New Coke—A Lesson in Brand Loyalty.
D、Always Coca-Cola.
答案
C
解析
主旨题。本文讲的主要内容就是Coke-cola的一场品牌忠诚度测验战,因为和百事可乐的竞争,可口可乐公司撤下旧可乐,但是消费者竞相呼喊召回旧可乐,可口可乐公司也意识到自己的市场份额下降,于是采取措施引回旧可乐,结果销售量上升。所以,本文的最佳题目就是C。
转载请注明原文地址:https://tihaiku.com/zcyy/3697634.html
相关试题推荐
TheotherdayIannouncedthatIwouldgoabroadforfurtherstudiesrighta
TheotherdayIannouncedthatIwouldgoabroadforfurtherstudiesrighta
TheotherdayIannouncedthatIwouldgoabroadforfurtherstudiesrighta
_____anyreply,Marydecidedtovisitthecompanyherself.A、HavingnotB、Notha
Thecontractisveryimportantforourcompany,solet’s_____thedetailscaref
IntheAmericanfamily,thehusbandandwifeusuallyshareimportantdecision
IntheAmericanfamily,thehusbandandwifeusuallyshareimportantdecision
IntheAmericanfamily,thehusbandandwifeusuallyshareimportantdecision
IntheAmericanfamily,thehusbandandwifeusuallyshareimportantdecision
TheotherdayIannouncedthatIwouldgoabroadforfurtherstudiesrightaf
随机试题
Whenattemptingtomakeyourselfunderstoodbyaforeignvisitor,talkslowlyan
Writealetterof80-100totheESSinwhichyou:explainwhyyouareinter
Today,I’llbetalkingabouttheinventionofthecameraandphotography.Th
Itisacommonplaceamongmoraliststhatyoucannotgethappinessbypursu
女性,42岁,因皮肤紫癜入院,血小板计数65×10/L,血块回缩不良,其血小板减
试论幼儿教育的一般原则。
证券技术分析的基本假设包括()。 Ⅰ市场随着信息和知晓内幕者的行动而迅速变化
细胞水肿的发生机制主要与下列哪种细胞器受损有关?( )。A.溶酶体 B.线粒
公安工作的群众路线,是在公安工作中( )的理论、原则、制度和方法的总称。A.服
农行的广告语___A、恒业行远,至诚相伴 B、诚信立业,稳健行远 C、
最新回复
(
0
)