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  3. Advertisement aims to increase people’s awareness and arouse interest. It tries

Advertisement aims to increase people’s awareness and arouse interest. It tries

游客2024-07-21  57
问题 Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
    We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However,if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
    It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking,advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them. [br] From the last sentence of this passage we conclude that______.
选项 A、businesses usually do not pay much for advertisement
B、businessmen know well that advertisement could bring them more profits
C、advertisement could hardly convince people of the value of the goods
D、advertisement usually cost businesses large amounts of money
答案 D
解析 总结归纳题。文章最后一句话的意思是：如果不能说服商家认同广告的价值，他们就不会花大笔钱做广告，也就是说广告会花费商家大笔的钱，故选D。
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