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  3. Advertising played a vital role in the change of the American economy from on

Advertising played a vital role in the change of the American economy from on

游客2024-07-06  16
问题    Advertising played a vital role in the change of the American economy from one in which most goods were produced and sold locally to one developed mainly by brand names and products sold nationally.
   Before the 1880s, most advertisements consisted entirely of print. The print itself was primarily informational: it described the product and where it could be achieved. The few images that ads contained were highly stylized. Very few ads featured slogans (口号，标语) or brand names.
   Beginning in the 1890s, however, advertisements experienced a great change. They began to look like advertising today, focusing on visual images, slogans, catch-phrases, and importance of individual’s health and psychological wealth. The J. Waiter Thompson advertising agency sold Scott tissue by warning consumers of "the troubles caused by harsh toilet tissue". Lucky Strike sold cigarettes to women first by using the slogan "Reach for a Lucky instead of a sweet" and later by describing cigarettes as "torches of freedom," as symbols of modem values.
   Advertisements helped to transform American values. They made Americans aware of such "problems" as halitosis (口臭) and strange smell of body. More seriously, they helped promote a shift from an emphasis on savings toward consumption.  They also helped to shift from a culture mainly toward words to the one toward visual images.
选项 A、advertising improved the product quality
B、advertising helped expand the goods distribution area
C、the change of American economy was necessary
D、producing and selling goods locally was the primary form of American economy
答案 B
解析 推理判断题。本题询问第一段主要告诉我们什么。文章第一段主要讲了美国的经济由以前的产品本地产销形式，到以注重品牌、产品面向全国销售，广告业在这一转变中起了至关重要的作用，由此可知广告业扩大了产品的销售范围，从面向本地转到面向全国。故选项B为正确答案。
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