首页
登录
职称英语
Advertising is a form of mass selling, and it is employed when the use of dir
Advertising is a form of mass selling, and it is employed when the use of dir
游客
2024-07-02
10
管理
问题
Advertising is a form of mass selling, and it is employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities and its aim intended to persuade the public.
Advertising techniques range complexly from the publishing of simple, straightforward notices in the classified-advertising columns of newspapers to the concerted use of newspapers, magazines, television, radio, direct mail, and other communications media in the course of a single advertising campaign. From its simple beginnings in ancient times, advertising has turned into a worldwide industry. In the U.S. alone in the late 1980s, approximately $120 billion was spent in a single year on advertising to influence the purchase of commodities and services. Advertising falls into two main categories: consumer advertising, directed to the final purchaser, and trade advertising, in which the appeal is made to dealers through trade Journals and other media.
Both consumer and trade advertising employ many specialized types of commercial persuasion. A relatively minor, but important, form of advertising is institutional advertising, which is designed mainly to build prestige and public respect for particular business concerns as important institutions. Each year millions of dollars are spent on institutional advertising.
Another minor, but increasingly popular, form of advertising is cooperative advertising. For example, makers of milk, of pie, and of sausages sometimes jointly advertise this combination as an ideal cold-weather breakfast.
Advertising may be local, national, or international in scope. The rates charged for the three different levels of advertising vary sharply, particularly in newspapers.
选项
答案
Advertising is a form of mass selling。
解析
从文章第一句和全文中心得出。
转载请注明原文地址:https://tihaiku.com/zcyy/3658973.html
相关试题推荐
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandpositive
[originaltext]M:Youknow,evenIcoulddoabetterjobofwritingthanselling
Advertisinghasbecomeaveryspecializedactivityinmodemtimes.Inthebus
Advertisingcanpersuadetheconsumertobuyworthlessproductsby______.[br]T
Advertisingcanpersuadetheconsumertobuyworthlessproductsby______.[br]T
Antransportindustryisanareaofcommerceinwhichaircraftareemployedtoc
Advertisingisintendedtoappealtoconsumers,butitdoesnotforcethemtobu
ThisistocertifythatMr.WuJianwasemployedinourAccountsDepartment
Itcanbea(cost)______andenergy-consumingbusinesstosellingyourhousein
Advertisingisaneffectivemeansofintroducinganewproductnationwideandge
随机试题
Thiskindofair-conditioningsystemispracticalandeconomicalfortheneedso
对
联系实际,阐述艺术鉴赏的流程。
与肝主疏泄关系最不密切的是( )A.脾胃的运化受纳 B.胆汁的分泌排泄 C
关于治疗慢性肺源性心脏病时应用正性肌力药的说法下列哪项不正确A.心率增快者适合应
1.题目:信息的基本特征 2.内容: 信息在人类社会活动中发挥着重要的作
共用题干 ADHDLinkedtoAirPollutantsChild
变压器中性点接地属于()A.工作接地 B.保护接地 C.防雷接地
分包工程开工前,专业监理工程师对分包单位资格审核应包括的基本内容有( )。A.
关于难治性肾病综合征的治疗,不予考虑的药物是A.甲泼尼龙 B.环孢素A C.
最新回复
(
0
)