首页
登录
职称英语
The appeal of advertising to buying motives can have both negative and posit
The appeal of advertising to buying motives can have both negative and posit
游客
2024-06-23
12
管理
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters (节食者) with the message that there were fewer calories (热量单位,卡路里) in every slice. It turned out that the bread was not dietetic (适合节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns, considering fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision. [br] Advertising can persuade the consumer to buy worthless products by______.
选项
A、stressing their high quality
B、convincing him of their low price
C、maintaining a balance between quality and price
D、appealing to his buying motives
答案
D
解析
题干意为“广告能通过…使人们买些没有用的产品”。由第一段可以看出广告能说服人们买不值得买的产品就是因为它能投其所好,刺激消费者的购买动机。故选D。
转载请注明原文地址:https://tihaiku.com/zcyy/3646600.html
相关试题推荐
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
A—StockexchangeK—StocktransferB—BuyingandsellingstockL—StockcompanyC
A—StockexchangeK—StocktransferB—BuyingandsellingstockL—StockcompanyC
A—StockexchangeK—StocktransferB—BuyingandsellingstockL—StockcompanyC
A—StockexchangeK—StocktransferB—BuyingandsellingstockL—StockcompanyC
Manyeconomistsbelievethatadvertisinghelpsincreasecompetition,whichleads
Priceisamajor(considerate)______forpeopleinbuyinganything.consideration本
Itissaidthatadvertisingisthe(expensive)______ofallthepromotionalactiv
A—StockexchangeK—StocktransferB—BuyingandsellingstockL—StockcompanyC—S
随机试题
中秋时节的成都已有少许寒意。深夜拥被独坐,脑海和心怀一派空虚。突然间,一个念头不期而至——你何时才能结束心灵的流浪?就在这个深夜,在经历了轰轰烈烈之后,在极度
[originaltext]M:Isthatamap?Areyougoingsailingorsomething?W:Iwish.
Afteryou’vesignedthecontract,itwillbeimpossibleto_____.A、backawayB、ba
从决策的角度定义危机的学者是A.赫尔曼 B.罗森塔尔 C.巴顿 D.佩尔森
下列可能形成操作性风险的情况的有()。A.同业业务的利率价格的变动 B.内
A.灼热内结,营阴被灼,络脉瘀阻,蕴毒而成 B.肾阴亏虚,肝失所养,肝肾精血不
2~3岁正常小儿的心率为A.80~100次/min B.70~90次/min
绿色食品是指产品优良环境,按照规定的技术规范生产,实行全程质量控制,无污染、安全
公司信贷理论的发展历程是()。A.预期收入理论、超货币供给理论、真实票据理论、资
最新回复
(
0
)