首页
登录
职称英语
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in
游客
2024-06-20
3
管理
问题
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new idea: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became surprisingly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise (特许经营) other copies of their restaurants. The agreement included the right to duplicate (复制) the menu, the equipment, even their red and white buildings with the golden arches (拱门).
Today McDonald’s is really a household name. In 1976, McDonald’s had over $1 billion in total sales. Its first twenty-two years is one of the most surprising success stories in modern American business history. [br] Mac and Dick managed all of the following businesses EXCEPT______.
选项
A、a drive-in
B、a theater
C、a cinema
D、a barbecue restaurant
答案
C
解析
细节理解题。根据第一段第三句话They had run their own businesses for years,first a theater,then a barbecue restaurant,then another drive-in可知,答案为C项。
转载请注明原文地址:https://tihaiku.com/zcyy/3641987.html
相关试题推荐
In1939twobrothers,MacandDickMcDonald,startedadrive-inrestaurantin
In1939twobrothers,MacandDickMcDonald,startedadrive-inrestaurantin
In1939twobrothers,MacandDickMcDonald,startedadrive-inrestaurantin
In1939twobrothers,MacandDickMcDonald,startedadrive-inrestaurantin
Startedfromasquareroom,only11individualsLenovo(联想)Group,currentlyhas
[originaltext]W:McDonaldRestaurant.MayIhelpyou?M:I’dliketobookatab
InShakeShackCompany,astherestaurantmanager,youwillberesponsibl
InShakeShackCompany,astherestaurantmanager,youwillberesponsibl
InShakeShackCompany,astherestaurantmanager,youwillberesponsibl
InShakeShackCompany,astherestaurantmanager,youwillberesponsiblef
随机试题
[originaltext]W:I’llgoovertotherecyclingcenterthisafternoon.Wouldyo
Untilrecently,theacquisitionofscientificliteracyandtheenlargemento
The"paperlessoffice"hasearnedaproudplaceonlistsoftechnologicalpr
ThissectionmeasuresyourabilitytounderstandconversationsandlecturesinE
Shehasgotusedto____________(用吸管喝牛奶)thoughsheisonlytwomonthsold.sucki
下列情况中,()一定不是因病毒感染所致。A.显示器不亮 B.计算机提示内存
M胆碱受体激动时的临床表现不包括()A.心率减慢 B.腺体分泌增加 C.
检测仪器设备均应按检定/校准结果分别贴上合格(绿)准用(黄)或停用(红)标志。(
某生的智力年龄为10岁,实际年龄为8岁。按照斯坦福一比纳量表的智商计算公式,该生
每个工程项目都是一个有始有终的过程,这表明工程项目具有( )。 A.唯一性
最新回复
(
0
)